ZEEL has appointed Rahul Chaudhuri as Vice President – Revenue for Zee Live, strengthening the live entertainment business’s leadership team as it looks to accelerate growth and deepen brand partnerships. Chaudhuri announced the new role via his LinkedIn.
He joins ZEEL from Tips Industries Limited, where he served as Senior General Manager – Brand Partnerships (North) from April 2024 to July 2026, leading strategic partnerships and revenue initiatives for the company.
Prior to that, he was Vice President – Growth and Solutions at DViO Digital from August 2023 to April 2024, overseeing business growth and integrated marketing solutions.
He also spent more than nine years at Sony Music Entertainment, serving as Senior General Manager – Brand Partnerships from February 2014 to June 2023, where he played a key role in developing brand collaborations and monetisation opportunities.
Earlier in his career, Chaudhuri held leadership positions across the events and media industries, including Senior Vice President – North & West at Showhouse Event Management Pvt. Ltd. from May 2013 to January 2014 and Vice President – North (Branch Head – Delhi) at Fountainhead Promotions & Events Pvt. Ltd. from April 2010 to May 2013.
He was also associated with Network18 Media & Investments Limited as Assistant General Manager – North & East from July 2007 to April 2010, and Fever 104 FM (HT Media Ltd.) as Senior Manager – Sponsorship Marketing and Alliances from August 2006 to July 2007.
Earlier, he served as Manager – Alliances and Promotions and Artist Management at Sony BMG from July 2003 to July 2006, and began his career at Sports Media Limited as Executive – Sales and Marketing from April 2001 to June 2003.
With more than two decades of experience spanning media, music, live events, sponsorships and brand partnerships, Chaudhuri’s appointment is expected to bolster Zee Live’s revenue strategy and strengthen its position in India’s live entertainment ecosystem.
