Tilt Brand Solutions has appointed Abhimanyu Mathur as its Chief Business Officer, bolstering its leadership team as the company gears up for its next phase of growth.
A seasoned marketing and brand leader with over 25 years of experience, Mathur has built a diverse career spanning advertising, consumer goods, corporate branding and real estate. In his new role, he will work closely with the leadership team to strengthen Tilt’s position as a modern, brand-first communications consultancy.
Mathur joins the company’s management team alongside Joseph George, Chairman and CEO; Gulshan Singh, Chief Strategy Officer; Adarsh Atal, Chief Creative Officer; and Michelle Suradkar, Principal Advisor.
Over the course of his career, Mathur has held leadership positions at agencies such as Lowe Lintas and Leo Burnett, before moving into corporate roles. He served as General Manager – Marketing, Personal Care at RPSG and later joined the Mahindra Group, where he was first appointed Vice-President, Mahindra Corporate and recognised as a Mahindra Future Shaper. He subsequently went on to become Chief Marketing Officer at Mahindra Lifespaces.
Bringing together expertise in brand building, strategy and business leadership, Mathur’s appointment underscores Tilt’s focus on driving its next chapter of growth and delivering impactful brand solutions.
Commenting on the appointment, Joseph (Joe) George, Chairman & CEO, Tilt Brand Solutions, said: “From day one, our ambition has been clear – to shape Tilt into a contemporary, impactful and brand-first communications company. Getting there needs leaders across Business, Strategy and Creative who bring experience, expertise, belief and passion in equal measure. Abhimanyu’s rare mix of marketing and advertising experience, coupled with his deeply immersive style of working with brands and clients, makes him a powerful addition to Tilt’s leadership as we enter our next phase of growth.”
Commenting on his appointment, Abhimanyu Mathur, Chief Business Officer, Tilt Brand Solutions, said: “I’m excited to join Tilt at such an important stage in its journey. What drew me to Tilt was its absolute clarity of purpose – ‘to be the most strategic amongst the most creative’. It reflects a company that knows exactly what it stands for, what it does best and what it wants to build on. I look forward to working closely with the brilliant people at Tilt and with our clients to build enduring brands, create outstanding work and contribute to Tilt’s next phase of growth.”
