Kolkata Knight Riders have rolled out an integrated branding campaign during the Indian Premier League 2026 season, combining outdoor advertising with multilingual team bus branding across cities.
The franchise has launched a large-scale outdoor campaign in Kolkata, covering over 75,000 square feet with 65 billboards placed across key locations. The campaign has included branded pillars, pole kiosks, LED boards and metro branding to increase visibility across the city.
As part of the initiative, the team has unveiled a hand-painted mural at Rashbehari Avenue near Bijan Setu, featuring players Varun Chakravarthy, Ajinkya Rahane and Rinku Singh. The mural has been inspired by the ‘Prothom Bhalobasha KKR’ theme and has incorporated the slogan “Korbo, Lorbo, Jeetbo”.
Beyond its home market, the team has expanded the campaign across cities through branded team buses featuring localised versions of its slogan. The initiative has begun in Mumbai ahead of the team’s first away fixture and has carried a Marathi adaptation of the slogan.
Over the season, the campaign has extended across seven cities and languages, including Tamil in Chennai, Gujarati in Ahmedabad, Hindi in Lucknow and Delhi, Telugu in Hyderabad, and Chhattisgarhi in Raipur.
The campaign has been part of the franchise’s broader efforts to expand fan engagement through on-ground visibility and regional customisation. It has complemented other initiatives this season, including Knights Unplugged 3.0, the VIDA Knights Electrifying Box Cricket tournament, and fan meet-ups across cities.
“This season, we wanted to go beyond visibility and create moments of genuine cultural connection for our fans. When fans in Chennai see Korbo, Lorbo, Jeetbo in Tamil, or fans in Ahmedabad see it in Gujarati, we want that to feel like a moment of recognition, not just advertising. Combined with our outdoor campaign in Kolkata that gives us mass visibility in our home market, we’re building a campaign that is as much about identity and pride as it is about cricket.” – Binda Dey, Chief Marketing Officer, Knight Riders Sports
