Affle, a global technology company driving AI-powered consumer intelligence and mobile advertising solutions, has appointed Nikhil Kumar as Chief Growth and Marketing Officer for India and Emerging Markets, as part of its ongoing leadership evolution aligned to its long-term Affle 3i vision and 10X growth plan.
As per the company, Affle has been strengthening its leadership structure to enhance execution agility, scale impact through its AI-led consumer platform stack, and expand its global presence. In this context, Kumar’s appointment reflects a strategic step in strengthening Affle’s leadership as it scales across India and Emerging Markets.
Kumar has been a key leader at Affle for over five years and most recently served as the Chief Growth Officer at mediasmart, where he played a pivotal role in driving growth across India and international markets. He brings nearly two decades of rich experience spanning FMCG, Retail, F&B, and Ad-Tech industries.
“Affle stands on a strong foundation of trust, performance, and sustained recognition across the industry,” said Vipul Kedia, COO for India and Emerging Markets at Affle. “As we continue to scale our consumer platforms and strengthen our presence across India and emerging markets, Nikhil’s cross-industry expertise and proven ability to drive growth and thought leadership positioning make him well-positioned to lead this next phase. Nikhil will play a key role in amplifying our verticalized AI-led strategy, aligning marketing with growth initiatives, and strengthening our market presence across high-growth economies.”
“As we enter Affle’s 22nd year, we are building on a strong legacy over the last two decades as a globally recognised, consumer-centric organisation with differentiated offerings across markets. This foundation continues to support our 10X growth vision for the next decade across India and Emerging Markets, strengthening our market presence and category leadership. We will continue reinforcing Affle as a leading consumer platform built on an AI-first verticalised value, supported by an intelligence layer designed to provide a trusted experience for our customers,” added Nikhil Kumar, Chief Growth and Marketing Officer for India and Emerging Markets.
