Spikes Asia has unveiled new shortlists for the 2026 edition, across various categories including Audio & Radio, Brand Experience & Activation, Creative Commerce, Direct, Film, Outdoor, and Print & Publishing.
The Innovation shortlist had already been revealed last month.
Among agencies, Leo leads the tally with 12 shortlists. Fundamental and Ogilvy have secured three shortlists each, while Dentsu Creative, 22Feet Tribal Worldwide, Enormous, Studio Eeksaurus, Juice and Ducktape Studios/Lowe Lintas have earned two shortlists apiece.
Audio and Radio
Leo secured India’s only shortlist in the category for Sting’s ‘Unofficial Sound of F1’.
Brand Experience and Activation
Leo secured six of India’s 11 shortlists in the category. Acko General Insurance’s ‘Acko Tailor’, Mountain Dew’s ‘Darescore’, and Sting’s ‘The Unofficial Sound of F1’ earned two shortlists each.
Ogilvy secured two shortlists – one for Amazon’s Box to Beds and another for Taj Mahal Brooke Bond’s Chai Bansuri – The Tea Flute.
22Feet Tribal Worldwide secured two shortlists in the category for ‘The Great In-Game Wedding’ campaign created for Battlegrounds Mobile India.
Dentsu Creative also secured a shortlist for DSP Mutual Funds’ ‘Garuda Rakshak’.
Creative Commerce
Leo India secured three shortlists in the category-two for Lenovo’s Gamers on Duty and one for Flipkart’s Flippin Amazin.
Direct
Leo India secured one shortlist each for Acko General Insurance’s ‘Acko Tailor’ and Lenovo’s ‘Gamers on Duty’.
Film
Indian agencies secured eight shortlists in the category. Fundamental led with three for WhatsApp’s ‘Baatan Hi Baatan Mein’, while Ducktape Studios and Lowe Lintas earned two for Steadfast Stationery’s ‘Note Counting Machine’. Studio Eeksaurus also picked up two shortlists for Centre For Pastoralism’s ‘Wool’ entry. Enormous Brands earned one for Lahori Zeera’s ‘Har Koi Peera, Lahori Zeera 2.0’.
Outdoor
Ogilvy, Dentsu Creative and Saatchi & Saatchi secured one shortlist each in the category for their campaigns-Chai Bansuri-The Tea Flute, Garuda Rakshak and Hero Prayers for Safety, respectively.
Print and Publishing
Juice secured two shortlists for Air India Express’ ‘Inglish Dictionary’, while Enormous Brands received one for AIS’ ‘Silent Letter 2’.
