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    Why Brands That Listen To Communities Are Winning In The Attention Economy

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    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

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22feet Tribal Worldwide Elevates Sanchari Chakrabarty As National Strategy Head

With over a decade of experience across strategic planning, brand strategy and integrated communications, Sanchari Chakrabarty has been elevated to the role of National Strategy Head at 22feet Tribal Worldwide.

MM Desk by MM Desk
February 10, 2026
in Advertising, People Spotting
A A
22feet Tribal Worldwide Elevates Sanchari Chakrabarty As National Strategy Head

22feet Tribal Worldwide has elevated Sanchari Chakrabarty to the role of National Strategy Head, effective February 2026. Chakrabarty was most recently serving as Head of Strategic Planning at the agency, a role she held from March 2025 to February 2026, after first joining 22feet Tribal Worldwide in February 2025.

She announced this move via a linkedin post.

Prior to this, Chakrabarty was with Tilt Brand Solutions, where she spent close to two years. She served as Senior Vice President – Strategy from April 2024 to March 2025, and earlier as Vice President – Strategy from July 2023 to March 2024, working on brand and communication strategy across categories.

Before Tilt, Chakrabarty was associated with DDB Mudra Group for over 11 years, progressing through multiple strategy leadership roles. She was Senior Strategy Director from July 2021 to July 2023, Strategy Director from April 2019 to July 2021, Senior Strategist from July 2015 to March 2019, and Strategist from July 2012 to June 2015. During her tenure at DDB Mudra Group, she worked on a range of high-impact brand platforms and integrated campaigns.

Earlier in her career, Chakrabarty worked at Leo Burnett, where she began as Brand Associate – Account Management from June 2009 to May 2010, followed by Brand Associate – Account Planning from June 2010 to June 2011.

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