Creativefuel has secured the social media and digital mandate for Priyagold as part of a year-long partnership focused on strengthening the brand’s digital presence across platforms. The agency has been tasked with leading social media strategy, content creation, digital storytelling and community-led engagement, along with managing digital media planning and buying.
The partnership has focused on building a consistent digital ecosystem aligned with Priyagold’s brand positioning while engaging evolving digital audiences. Creativefuel has been responsible for amplifying brand narratives and supporting performance and brand objectives through digital initiatives.
The mandate has added to Creativefuel’s growing FMCG portfolio, following recent wins in the category. Priyagold has continued to expand its communication approach as digital platforms have played an increasing role in consumer engagement and storytelling.
Mannas Agarwwal, Director, Priyagold, said: “Priyagold has always focused on building strong connections with consumers across generations while evolving with changing times. As we strengthen our digital presence in 2026, Creativefuel’s understanding of audience behavior and digital culture made them a strong partner for this journey. We look forward to working together to build a meaningful and consistent digital narrative for the brand across platforms.”
Tushar Sukhramani, Founder and CEO, Creativefuel, added: “Priyagold is a brand with deep, multi-generational recall in Indian households. Winning this mandate reinforces Creativefuel’s strength in working with large FMCG brands that operate at scale. Our focus will be on building a digital presence that feels consistent, culturally relevant, and true to the brand’s core throughout 2026, backed by sharp media execution that drives outcomes.”
