Mohua Das Gupta has been appointed as Head of Marketing at Curefit, where she has taken on the responsibility of driving the company’s overall marketing charter, including brand strategy, growth marketing, performance, retention, and integrated go-to-market execution across channels.
Das Gupta has shared the update on LinkedIn, announcing that she is starting a new position as Head of Marketing at Curefit.
Prior to joining Curefit, Mohua Das Gupta has served as Chief Growth Officer at Peepul Tree from April 2024 to April 2025. Before that, she has held leadership roles at Tata CLiQ, serving as Head of Marketing – CLiQ Fashion, Luxury & Palette (Beauty) from November 2023 to March 2024, and earlier as Director Marketing – Tata CLiQ Luxury from November 2020 to October 2023, where she has driven luxury brand marketing, platform growth, performance scaling, and marquee campaign IPs.
Her earlier stints include Marketing Director at Myntra, Associate Marketing Director at Myntra, Marketing Manager at Arvind Lifestyle Brands, Group Account Manager at Ogilvy and Mather, Brand Manager at amanté Lingerie under MAS Holdings, and Project Manager at McCann Erickson, building a career spanning over 19 years in brand building, integrated marketing, growth strategy, and business-led marketing leadership.
