PunToon Kids and VidUnit have appointed Sagar Panda as Vice President – Brand Partnerships, strengthening their leadership team. He has taken responsibility for leading brand partnerships, integrated digital sales, and branded content initiatives across both entities.
In his role, Panda has been tasked with building and managing brand alliances linked to PunToon Kids’ children-focused content and VidUnit’s celebrity-led digital content IPs. His mandate has included developing partnership models aligned with branded content and advertiser collaborations across platforms.
Prior to this appointment, Panda has headed the West and North regional business at Lokal News App, where he has worked on regional expansion and revenue growth. He has previously held leadership roles at ZEE5 as Associate Director – Growth & Partnerships, and has also worked with Zee Entertainment, Sakal Media Group, The Hindu Group, India TV, Network18 (News18), and Dalal Street Investment Journal.
His professional experience has spanned digital and programmatic ad sales, branded and native content, sponsorship-led IPs, direct sales, and revenue planning across media and digital businesses.
Commenting on the appointment, Sourabh Kumar, Founder and CEO of PunToon Kids and VidUnit, said: “PunToon Kids and VidUnit are scaling rapidly across content, creators, and brand solutions. With Sagar joining us, we are confident of building meaningful, long-term brand partnerships, spanning kids content at PunToon Kids and celebrity-led digital IPs at VidUnit. His strategic thinking and execution strength will be critical as we accelerate growth across both businesses.”
