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    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

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    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

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Home Advertising

Sunny Side Up Appoints Senior VP Tashina A & Creative Director Shyam Nair In Major Leadership Expansion

Sunny Side Up adds Tashina A, Shyam Nair, Farhat Shaukat, Tanya Kapool and Aswirbaad Das to bolster business, creative, design and client servicing in Bangalore.

MM Desk by MM Desk
December 10, 2025
in Advertising, People Spotting
A A
Sunny Side Up Appoints Senior VP Tashina A & Creative Director Shyam Nair In Major Leadership Expansion

Sunny Side Up has strengthened its leadership team in Bangalore through senior appointments across key verticals including business growth, creative, design and account management.

The agency has appointed Tashina A as Senior Vice President to lead new business and strategic growth, and Shyam Nair as Creative Director to drive the next phase of its creative vision. It has also hired Farhat Shaukat as Creative Director – Design to scale its design practice, Tanya Kapool as Director – Client Services to enhance client partnerships, and Aswirbaad Das as Associate Creative Director to boost its digital-first storytelling.

These leaders have already begun transitioning into their roles, and the agency has taken on multiple new mandates across FMCG, technology, lifestyle and healthcare sectors.

“We are building the next chapter of Sunny Side Up with purpose and ambition. This leadership expansion is not just about adding talent, but about investing in people who bring depth, craft, and new energy to the agency. Each of these leaders has created meaningful work for some of the most respected brands in the country. Their arrival signals our commitment to scale our capabilities and deliver work that is strategically sharp, creatively brave, and culturally relevant.” — Saurabh Pandey, Chief Business Officer, Sunny Side Up

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