Taboola has announced a partnership with LG Ad Solutions to launch Performance Enhancer, a solution designed to connect premium connected TV exposure with measurable digital outcomes across the open web. The collaboration has offered advertisers a performance-focused approach that spans CTV and digital channels globally.
The new product has brought together LG Ad Solutions’ first-party audience insights with Taboola’s performance advertising technology and digital reach, enabling brands to extend campaign impact, optimise conversions and strengthen media measurement. Advertisers have been able to attribute digital engagement and conversion behaviours directly to TV visibility, allowing for a unified view of ROI across the customer journey.
The companies have stated that this partnership has aimed to remove fragmentation for marketers and has provided a way to validate the performance of CTV investments by connecting upper-funnel brand reach to mid- and lower-funnel outcomes.
“This partnership creates a more connected and measurable ecosystem for brands,” said Serge Matta, President, LG Ad Solutions. “By extending campaigns beyond the Smart TV into high-quality digital environments, brands can drive more site visits and conversions, optimize toward audiences most likely to act, and validate the real performance impact of their CTV investment. It’s a more efficient, more measurable, and more connected way to plan media.”
“LG Ad Solutions continues to make their TV screens a destination for meaningful connections between brands and audiences,” said Adam Singolda, CEO of Taboola. “Their massive footprint, trusted brand, and wealth of free CTV content create a tremendous opportunity for advertisers to reach consumers at scale. Through this partnership, we’re bringing the best of both worlds together, from the top-of-funnel impact of the big screen to the mid- to lower-funnel performance of the open web. Together, we’ll help advertisers drive more value and growth by connecting CTV awareness with measurable outcomes.”
