Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Marketing

Infosys All Set To Spend A Whopping Amount To Acquire Fluido

Aditi Malhotra by Aditi Malhotra
September 16, 2018
in Marketing, Technology, What’s Buzzing
A A

Infosys is spending a whopping $76 million to buy Fluido, a Salesforce consulting partner in the Nordics in Europe. Infosys is one of India’ s leading IT companies and this marks their second big acquisition under chief executive officer Salil Parekh, who took over nine months ago.

Source

What Is Fluido?

Source

Fluido is a privately held firm, which was formed in 2010, and its based out of Finland. The acquisition is expected to close during October-December, though Infosys has stayed mum of the revenues of Fluido so far.

“Fluido will be an important addition to the Infosys family, bringing a unique combination of market presence, deep salesforce expertise, agile delivery, and training, that combined with our existing capabilities will help companies reimagine and transform their businesses. This acquisition also aligns to our efforts to invest in local capabilities in the regions in which we operate,” said Ravi Kumar S, president and deputy chief operating officer of Infosys.

The Past Failures

Under Sikka’s leadership in 2015, Infosys spent $370 million in order to acquire Panaya Skava and Noah Consulting. Both the companies were put down within 3 years of operation. Noah, which was bought for $70 million, was shut down and the entire business was transferred back to the parent company.

Expert Analysis

Source

As per expert analyst, there are 3 key benefits why this acquisition could turn fruitful and significant for Infosys
Firstly, Infosys’s second acquisition after it spent $75 million to buy WongDoody, in April, suggests that company is all open to experiment and not shying away even after 3 failures under former CEO Vishal Sikka. WongDoody is a US-based ad agency.

Secondly, this acquisition will help Infosys expand their business from Finland, Denmark, Norway, and Slovakia, because of Fluido’s presence in Finland.

Lastly, the acquisition will help put the consulting business back on the growth chart after more than two years of lukewarm business.

Expert Speak

“WongDoody and now Fluido’s acquisitions show that Salil is going to acquire consulting and design firms, one of which also helps the company to scale up its presence in a geographic region that is seeing a lot more companies increase their spend on outsourcing,” said a Mumbai-based analyst at a domestic brokerage firm on condition of anonymity.

“It is heartening that Infosys has not been bogged down by its earlier failed acquisitions of Panaya, Skava and reflects the new CEO’s desire to put an end to the past,” said a Mumbai-based analyst at a foreign brokerage, also requesting anonymity.

Related Posts

seventy five percent-browsing-happens-online-while-ninety percent-buying-happens-in-store-caratlanes-shaifali-gautam
Feature

75% Browsing Happens Online While 90% Buying Happens In-Store: CaratLane’s Shaifali Gautam

by Masaba Naqvi
December 4, 2025

There is something grounding about the final weeks of the year, when the noise of campaigns, festivals, and quarterly rush...

Vinod Intelligent Cookware Onboards Chef Nehal Karkera As Digital Ambassador
Marketing

Vinod Intelligent Cookware Onboards Chef Nehal Karkera As Digital Ambassador

by MM Desk
December 4, 2025

Vinod Intelligent Cookware, India’s legacy cookware brand, announced the onboarding of Chef Nehal Karkera as its Digital Ambassador for the...

Latest

Django Scales Operations From A 240 sq ft Room To A 4000 sq ft Integrated Agency

Django Scales Operations From A 240 sq ft Room To A 4000 sq ft Integrated Agency

December 4, 2025
La Pink, Haldi Se Honeymoon Tak, microplastic-free beauty, wedding campaign, skincare rituals, emotional storytelling, Indian couples, natural glow, Nitin Jain, beauty formulations

La Pink Unveils New Wedding Campaign Exploring The Journey From Ceremony To Connection

December 4, 2025
Print Ad Space Sees 3% Growth In Jan–Sep 2025 :TAM AdEx

Print Ad Space Sees 3% Growth In Jan–Sep 2025 :TAM AdEx

December 4, 2025
BCCI & Adidas Roll Out Team India’s T20 World Cup 2026 Jersey

BCCI & adidas Roll Out Team India’s T20 World Cup 2026 Jersey

December 4, 2025
Junglee Games Elevates Co-Founder Kapil Rathee As CEO

Junglee Games Elevates Co-Founder Kapil Rathee As CEO

December 4, 2025
seventy five percent-browsing-happens-online-while-ninety percent-buying-happens-in-store-caratlanes-shaifali-gautam

75% Browsing Happens Online While 90% Buying Happens In-Store: CaratLane’s Shaifali Gautam

December 4, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.