MiQ has announced the elevation of Ribhu Mishra to Vice President – Revenue, India, with immediate effect. In his new role, Mishra has overseen revenue and profit growth, led commercial teams, and spearheaded sales strategy and market expansion initiatives across the country.
The move has marked MiQ’s continued investment in India as a key growth market, aligning with its broader vision to drive innovation, transparency, and performance in programmatic advertising. As per the company, the elevation has come at a time when advanced TV and CTV have emerged as strong growth drivers for 2026, supported by the rollout of MiQ’s Sigma AI-powered platform.
Mishra, who joined MiQ from Amazon India in 2024 as AVP of Revenue, has demonstrated leadership in driving business growth and setting performance benchmarks across markets. In his expanded role, he has worked closely with Varun Mohan, Chief Commercial Officer – India, to strengthen MiQ’s commercial and innovation strategy in the region.
“India’s digital ecosystem is entering a new era and coming year will be pivotal for data-driven programmatic execution. Ribhu has played a key role in shaping our go-to-market strategy and client successes over the past year. With his elevation, we are deepening our commitment to commercial excellence, client outcomes and market expansion in India. I am confident Ribhu’s leadership will further accelerate our journey towards innovation, audience-centric solutions and stronger growth for both MiQ and our partners,” said Varun Mohan, Chief Commercial Officer – India, MiQ.
“MiQ has built a strong reputation for innovation and client impact, and I’m thrilled to be leading our revenue function at such an exciting time. With 2026 shaping up to be a pivotal year for advanced TV and MiQ Sigma, my focus will be on deepening partnerships, expanding markets, and driving sustainable growth across the ecosystem,” added Ribhu Mishra, Vice President – Revenue, India, MiQ.
