boAt, India’s wearables brand, has launched its festive campaign ‘Upgrade to boAt’. It’s a creator-led initiative aimed at encouraging consumers to celebrate with better experiences.The campaign unfolds through four witty and engaging films featuring personalities across music, comedy, film, podcasting, and traditional art.
The idea behind the campaign is simple: creators put a lot of effort into making high-quality content, but it’s often watched or heard on average devices. Using humour and storytelling, ‘Upgrade to boAt’ encourages people to improve their festive season with boAt’s audio products and technology.
The campaign features four creator-led films across different genres, each showing how content deserves better audio. It starts with Samay Raina and KR$NA clashing on a flight before teaming up to tease someone for not using boAt’s Airdopes Prime 701 ANC. Next, Simran Mangeshkar and Darsheel Safary impress critic Rajeev Masand with boAt Aavante Prime 6250DA’s sound. Then, podcaster Ranveer Allahabadia inspires a railway passenger to enjoy podcasts with boAt’s power bank. Finally, Falguni Pathak storms a garba party, smashes an ordinary speaker, and upgrades to boAt’s PartyPal 700 for a better experience.
The campaign films are now live on digital and social media platforms. With ‘Upgrade to boAt,’ the brand strengthens its position at the crossroads of culture, entertainment, and technology, delivering unmatched sound and innovation to every celebration.
boAt is integrating its premium technology into India’s festive celebrations with a wide product range and strong retail presence. The festive lineup includes the Nirvana Pro TWS series created with filmmaker Imtiaz Ali, Grammy-winning sound engineer Luca Bignardi, and tech influencer Technical Guruji along with popular models like the Airdopes Prime 701 ANC, Airdopes 800, and Airdopes Supreme. For powerful sound, the premium Aavante Prime 6250DA soundbar and PartyPal 700 offer immersive experiences, while innovations like the Smart Ring Active Plus and the new Chrome Endeavour smartwatch add advanced wearables to the collection.
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Adding to the playful note of the campaign, a boAt spokesperson says, “Festivals in India are about joy, music, and togetherness. With ‘Upgrade to boAt,’ we want to encourage audiences to experience the celebrations with technology that matches the energy and quality of the content they love.”
