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    The Creator Economy Is Reaching A Critical Turning Point

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IAMAI’s CLICK 2025 To Spotlight Convergence Of Affiliate, E-commerce, AI & Creator-Led Commerce

The Internet and Mobile Association of India (IAMAI) will host CLICK 2025 on August 20–21 at Andaz, New Delhi, bringing together leading voices from India’s performance and growth marketing space. The conference will spotlight the sector’s shift from traditional affiliate models to a unified, ROI-focused ecosystem.

MM Desk by MM Desk
August 13, 2025
in Marketing
A A
IAMAI’s CLICK 2025 To Spotlight Convergence Of Affiliate, E-commerce, AI & Creator-Led Commerce SEO Keywords: IAMAI, CLICK 2025, India Affiliate Summit, performance marketing, affiliate marketing, e-commerce, AI-driven personalisation, creator-led commerce, D2C marketing, retail media, ROI-driven ecosystem Lee-Ann Johnstone, Urmesh Chandra, Rajiv Dubey, Sidharth Shakdher, Vikram Singh, Anchit Chandra, Dennis Yu, Parul Bhargava, Srikanth Bureddy, Sanjay Sindhwani

The 11th edition of the annual affiliate marketing conference – the India Affiliate Summit – is all set to return in a significantly larger avatar as CLICK 2025, covering all the sub-sectors under the broad umbrella of performance marketing.

Organised by the Internet and Mobile Association of India (IAMAI), CLICK 2025 will be held on August 20-21 at Andaz, New Delhi. The conference will bring together the movers and shakers of India’s performance and growth marketing landscape, showcasing the industry’s transition from traditional affiliate models to an integrated, ROI-driven ecosystem.

This year’s summit will feature keynotes, masterclasses, panel discussions, and networking sessions, focusing on developments across affiliate marketing, e-commerce, D2C, programmatic advertising, influencer and creator-led commerce, AI-driven personalisation, retail media, and in cross-border engagements. Industry experts will share insights into how marketers are adopting new technologies, forming strategic partnerships, and building data-led funnels to improve business outcomes.

Among the major speakers at CLICK 2025 are Lee-Ann Johnstone, Founder of Affiverse; Urmesh Chandra, Digital Marketing Head, PolicyBazaar; Rajiv Dubey, Vice President – Marketing, Dabur India; Sidharth Shakdher, CMO & Business Head, Paytm; Vikram Singh, Digital Marketing Head, ITC Hotels; Anchit Chandra, Digital marketing Head & CRM, Muthoot Fincorp ONE; Dennis Yu, CEO, Blitz Metrics; Parul Bhargava, CEO, vCommission; Srikanth Bureddy, Co-founder, Valueleaf; Sanjay Sindhwani, CEO, Indian Express Digital.

For brands and advertisers, CLICK 2025 will offer a strategic platform to discover new-age acquisition models, improve ROAS, and identify the right technology and agency partners. For publishers, creators, tech platforms and affiliate networks, the summit will provide opportunities to showcase innovations, engage in high-value conversations, and build collaborative ventures. A knowledge book titled, Scaling D2C Success with Affiliate Marketing, will be launched at the summit.

The partners and exhibitors for CLICK 2025 are vCommission, Valueleaf, Singhtek, Apptrove by Trackier, Confluencr, MGID, Affise, GrabOn and Offer18. The conference is also supported by ONDC.

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