For the quarter ending March 31, 2025, Godrej Consumer Products (GCPL) reported consolidated advertising and publicity expenses of Rs 310.07 crore. This marks a modest increase compared to the same period in the previous fiscal year, when the company spent Rs 306.29 crore on advertising and publicity.
The year-on-year growth in advertising expenditure amounts to Rs 3.78 crore, representing a percentage increase of approximately 1.23%. This slight uptick indicates a relatively steady investment by GCPL in brand promotion and consumer engagement efforts as part of its marketing strategy during the final quarter of fiscal year 2025.
Addressing the press, Sudhir Sitapati, Managing Director and CEO, GCPL, shared his progressive thoughts on advertising and brand building. “In line with our strategy of category development, we have made significant investments in advertising. We were the fifth largest advertiser in India in 2023, from being number 17 in 2021. We are adding to this with investments in distribution. These investments are funded primarily by our keen focus on simplification. In India, we are now spending over INRs 1,000 crore in advertising, from Rs 350- 400 crore a few years ago; a significant increase. We realised that our categories were being run differently across the world; advertising agencies were different, production was being done differently,” he said.
