Sunfeast Dark Fantasy, the premium dessert brand from ITC, has launched its latest brand campaign titled ‘Fantasy Zaroori Hai’, a poetic ode to the power of imagination and escape. At the heart of the initiative lies a stirring Hindi poem penned by National Award-winning lyricist and singer Swanand Kirkire, and brought to life through the voice of Bollywood icon Shah Rukh Khan.
The film debuted as a digital-first release across key social media platforms, explores many dimensions of fantasy about where it lives, how it appears, and why it remains essential in everyday life. Whether it’s fleeting daydreams during a traffic jam or elaborate imaginary worlds during coffee breaks, the campaign celebrates fantasy as a quiet, personal, yet universal escape.
True to its tagline “Har Dil Ki Fantasy”, the brand continues to highlight how people find solace and inspiration in moments big and small. The film portrays fantastical scenes ranging from alien encounters to fairy-tale transformations, reflecting the richness of inner worlds we often tuck away.
Link to the campaign:
Shah Rukh Khan, who not only narrated but also featured in the film, remarked, “Fantasy isn’t about escape — it’s where dreams begin. It fuels our aspirations and keeps us going when reality tires us out.”
“Fantasy is deeply personal, yet universally relevant,” said Ali Harris Shere, Chief Operating Officer, Biscuits and Cakes Cluster, ITC Ltd. “With ‘Fantasy Zaroori Hai’, we are inviting people to break from routine and rediscover the transformative power of fantasy. And who better than the King of Fantasy himself — Shah Rukh Khan — to lead this journey?”
Commenting on the creative direction, Suchitra Gahlot, National Creative Director, FCB Ulka, said, “We used the emotive language of poetry to turn the spotlight on fantasy in daily life. It’s not just a campaign — it’s a cultural nudge to embrace the extraordinary.”
