Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    What’s Really Driving FMCG Growth Today & Why Execution Matters More Than Ever

    What’s Really Driving FMCG Growth Today & Why Execution Matters More Than Ever

    Not Saying No Doesn’t Mean Saying Yes

    Not Saying No Doesn’t Mean Saying Yes

    Why Brands Are Scaling Faster But Growing Weaker

    Why Brands Are Scaling Faster But Growing Weaker

    6 Trends That Will Shape Marketing In 2026

    6 Trends That Will Shape Marketing In 2026

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    unBoxed 2025: Simplifying Advertising Through Innovation

    unBoxed 2025: Simplifying Advertising Through Innovation

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    What’s Really Driving FMCG Growth Today & Why Execution Matters More Than Ever

    What’s Really Driving FMCG Growth Today & Why Execution Matters More Than Ever

    Not Saying No Doesn’t Mean Saying Yes

    Not Saying No Doesn’t Mean Saying Yes

    Why Brands Are Scaling Faster But Growing Weaker

    Why Brands Are Scaling Faster But Growing Weaker

    6 Trends That Will Shape Marketing In 2026

    6 Trends That Will Shape Marketing In 2026

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    unBoxed 2025: Simplifying Advertising Through Innovation

    unBoxed 2025: Simplifying Advertising Through Innovation

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Advertising

Zomato’s Ad Expenses Surge 63% To Rs 634 Crore In Q4FY25

Zomato's ad expenses rose 63% to Rs 634 crore in Q4 FY25. Its combined spending on ads and promotions was Rs 1,972 crore, up 37.7% from Rs 1,432 crore in FY24. However, its consolidated profit fell 77.7% in Q4 FY25 to Rs 39 crore, compared to Rs 175 crore in Q4 FY24.

MM Desk by MM Desk
May 2, 2025
in Advertising
A A
Zomato's Ad Expenses Surge 63% To Rs 634 Crore In Q4FY25

On May 1, 2025, Eternal (formerly known as Zomato) shared its financial results for the fourth quarter of the 2025 fiscal year. The company’s spending on ads, sales, and promotions increased by 63% in the March quarter of 2025.

Eternal’s combined spending on ads and promotions was Rs 634 crore from January to March FY25, up from Rs 389 crore in the same period last year. In total, Zomato spent Rs 1,972 crore on ads and promotions in FY25, which is a 37.7% increase compared to Rs 1,432 crore in FY24.

However, the combined profit in Q4 FY25 dropped by 77.7% to Rs 39 crore, down from Rs 175 crore in Q4 FY24. Eternal’s profit for FY25 grew to Rs 527 crore, compared to Rs 351 crore in FY24.

Zomato CEO Deepinder Goyal said the slowdown in growth was due to three main reasons: slow customer demand, a temporary shortage of delivery partners because of high demand in quick-commerce, and competition from fast food delivery in quick-commerce.

He also mentioned that the growing competition in food delivery has affected the company’s growth in this area.

On the other hand, Blinkit, the quick-commerce division, saw its revenue rise from Rs 769 crore in Q4 FY24 to Rs 1,709 crore in March FY25. Blinkit’s total revenue for FY25 reached Rs 5,206 crore, a 126% increase compared to last year.

Related Posts

Verve Media Secures Social Media Mandate For Rasoi Raga
Advertising

Verve Media Secures Social Media Mandate For Rasoi Raga

by MM Desk
February 6, 2026

Verve Media, an integrated digital marketing agency, has won the social media and video content creation mandate for Rasoi Raga,...

From Health To Entertainment: This Week’s Most Impactful Campaigns
Advertising

From Health To Entertainment: This Week’s Most Impactful Campaigns

by MM Desk
February 6, 2026

This week’s campaigns have drawn attention through a mix of storytelling, culture, and innovation, showing how brands are turning real-life...

Latest

Elitecon International Appoints Susanta Kumar Panda As Independent Director

Elitecon International Appoints Susanta Kumar Panda As Independent Director

February 6, 2026
NetZero Finance Appoints Anupam Agrawal As Chief Operating Officer

NetZero Finance Appoints Anupam Agrawal As Chief Operating Officer

February 6, 2026
Verve Media Secures Social Media Mandate For Rasoi Raga

Verve Media Secures Social Media Mandate For Rasoi Raga

February 6, 2026
Fashion Quick Commerce Startup ZILO Raises $15.3 Million Series A Led By Peak XV Partners

Fashion Quick Commerce Startup ZILO Raises $15.3 Million Series A Led By Peak XV Partners

February 6, 2026
Moltbook Is Not The Story. Attention Is.

Moltbook Is Not The Story. Attention Is.

February 6, 2026
Balaji Telefilms Launches ‘Hoonur’ To Nurture The Next Generation Of Artists

Balaji Telefilms Launches ‘Hoonur’ To Nurture The Next Generation Of Artists

February 6, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.