Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Campaigns

Auto Expo 2025: Tata Motors’ Commercial Vehicles Lineup Is Built For A Sustainable Future

Tata Motors continues to lead the way in the commercial vehicle sector. At Auto Expo 2025, the brand stole the spotlight by unveiling 14 new commercial vehicles across multiple categories, including Intermediate and Light Commercial Vehicles (ILMCV), Heavy Commercial Vehicles (HCV), Buses, and Small Commercial Vehicles (SCV).

MM Desk by MM Desk
January 28, 2025
in Campaigns, Partner, What’s Buzzing
A A
Auto Expo 2025 Tata Motors’ Commercial Vehicles Lineup Is Built For A Sustainable Future

Tata Motors continues to lead the way in the commercial vehicle sector. At Auto Expo 2025, the brand stole the spotlight by unveiling 14 new commercial vehicles across multiple categories, including Intermediate and Light Commercial Vehicles (ILMCV), Heavy Commercial Vehicles (HCV), Buses, and Small Commercial Vehicles (SCV). 

From zero-emission electric trucks to advanced hydrogen-powered vehicles, Tata Motors is shaping the future of logistics, mining, and urban mobility.

#BetterAlways: A New Mantra for a Better Future

But it wasn’t just the vehicles that created a buzz. Tata Motors also introduced its new mantra, #BetterAlways, which reflects their commitment to continuous improvement and innovation in the commercial vehicle sector. This philosophy emphasises delivering superior value to customers through better performance, reliability, and sustainability in their vehicles.

Creating Buzz Both Online and Offline

From the moment Tata Motors introduced its new philosophy, the excitement was palpable. The brand used interactive mediums to engage audiences, and the response was nothing short of overwhelming. With over 1.37 lakh concurrent viewers during the live webcast on YouTube, it was clear that the #BetterAlways message had struck a chord. The buzz didn’t stop there—by day one, the hashtag was trending on the platform ‘X’ (Twitter) on the second position.

But the excitement didn’t end with online engagement. Tata Motors ensured that visitors to their pavilion had an unforgettable experience. With 18 immersive zones and live displays, attendees had the chance to explore the brand’s innovations firsthand. Here are some of the highlights that caught everyone’s attention:

  • E-Dukaan: A futuristic parts management system powered by eCat technology, designed to improve parts accuracy, streamline orders, and enhance dealer-customer communication. This zone offered visitors an exclusive look at how Tata Motors is driving business efficiency with cutting-edge tech.
  • Fleet Edge: The zone explained how Fleet Edge transforms fleet management by offering real-time data insights, predictive maintenance, and smarter decision-making. It’s all about helping businesses optimize their performance with advanced technology.
  • Re.Wi.Re (Rewire): A dedicated zone showcasing Tata Motors’ eco-friendly initiative focused on dismantling and recycling end-of-life vehicles. By promoting sustainability and safety through advanced recycling infrastructure, this initiative helps reduce waste and emissions.
  • TATA OK: A showcase of Tata Motors’ certified pre-owned commercial vehicles. Backed by the brand’s legacy of excellence, this zone emphasized trust and highlighted the high-quality, reliable options available in the pre-owned vehicle market.

Tata Motors is also introducing a new era of mobility with its vehicles, now equipped with Advanced Driver Assistance Systems (ADAS). These systems help drivers make informed decisions, reducing the risk of accidents and enhancing overall vehicle performance. Along with ADAS, the new vehicles come with six intelligent solutions that provide real-time performance insights and four advanced aggregates.

In line with their vision to decarbonize logistics and enhance the customer experience, Tata Motors also unveiled six zero-emission electric vehicles, ranging from mini trucks and pickups to intermediate and heavy-duty trucks. They also showcased buses designed for comfortable, long-distance travel.

Here’s a look at Tata Motors’ impressive lineup at Auto Expo 2025, showcasing their commitment to a smarter, greener, and safer future:

Ace Pro EV and Intra EV Pickup

The two most standout products at Tata Motors’ exhibit were the Ace Pro EV and the Intra EV Pickup.

  • Ace Pro EV: Built on an all-new platform, this electric vehicle is engineered for profitable and sustainable last-mile operations, promising unmatched reliability and cost efficiency. With Tata’s legacy of the Ace range, the Ace Pro EV is set to become the new favorite for businesses focusing on cleaner transportation solutions.
  • Intra EV Pickup: Known as India’s most advanced electric pickup, the Intra EV Pickup caters to diverse applications, offering flexibility, low operational costs, and reduced environmental impact.

Innovative Solutions for Logistics and Mining

Tata Motors also unveiled several vehicles that address critical needs across logistics, mining, and heavy-duty operations.

  1. Prima E.55S: A battery-electric prime mover, the Prima E.55S is designed to decarbonize logistics operations across industries. With its robust build and sustainable credentials, it is setting the benchmark for zero-emission trucking in India.
  2. Prima 35.K Auto Shift: Engineered for deep mining applications, this vehicle comes with world-class drivetrain technology and enhanced automation, making it a dependable and efficient solution for the mining sector.
  3. Prima H.28: For those who don’t know, Hydrogen has the highest energy content among all fuels and H.28 is India’s first hydrogen-powered commercial truck with a 4-cylinder H2ICE engine. This innovation is a great step towards cutting emissions for a better future.

Redefining Long-Distance Travel and Urban Mobility

Tata Motors also brought innovations for passenger and intercity travel with advanced electric and alternative-fuel options.

  • Intercity EV 2.0: Built on a new-gen modular architecture, this vehicle is set to redefine long-distance travel with enhanced comfort, efficiency, and sustainability, offering a glimpse into the future of intercity transportation.
  • Ultra EV 9: Aimed at sustainable urban people mobility, this emission-free vehicle is designed for smarter and seamless public transportation in cities.
  • Ultra E.12: Tata Motors’ solution for smart urban freight offers emission-free, tech-enabled logistics for urban environments, catering to businesses aiming for a green supply chain.

Breaking Boundaries with Alternate Fuels

Tata Motors is also making significant strides in adopting alternative fuels to reduce emissions.

  • Prima G.55S: India’s first LNG prime mover, this vehicle offers an unmatched range of up to 2400 km, proving that liquefied natural gas can be a viable fuel option for long-haul trucking.
  • Tata Azura T.19: A future-ready biodiesel-powered truck, the Azura comes with an all-new architecture, making it a sustainable and high-performing option for various applications.
  • Yodha CNG RMC: Tata Motors’ eco-friendly CNG-powered Ready-Mix Concrete (RMC) truck delivers a unique and versatile solution for the infrastructure sector, proving that green mobility isn’t limited to passenger vehicles.

Ace Range Gets a Powertrain Upgrade

The legendary Ace range now comes with a new powertrain option, ensuring better efficiency and performance while retaining its legacy of reliability. This upgrade solidifies the Ace’s position as a leader in the last-mile delivery segment.

With all these versatile reveals in the commercial vehicle category, Tata Motors has strengthened its commitment to creating a cleaner, greener future. The focus on electric, hydrogen, biodiesel, and LNG solutions highlights the company’s role in driving India’s sustainable mobility revolution while keeping global trends in mind.

Whether it’s smarter safety features, emission-free alternatives, or cutting-edge innovations in urban and long-distance transportation, Tata Motors continues to lead the way in redefining the future of mobility.

Related Posts

La Pink, Haldi Se Honeymoon Tak, microplastic-free beauty, wedding campaign, skincare rituals, emotional storytelling, Indian couples, natural glow, Nitin Jain, beauty formulations
Advertising

La Pink Unveils New Wedding Campaign Exploring The Journey From Ceremony To Connection

by MM Desk
December 4, 2025

La Pink, India’s pioneering 100% microplastic-free formulation beauty brand, announces the launch of its wedding campaign, “Haldi Se Honeymoon Tak”....

Stranger Things Season 5: The Final Chapter That Turned Fan Suspense Into Marketing Power
Feature

Stranger Things Season 5: The Final Chapter That Turned Fan Suspense Into Marketing Power

by MM Desk
December 3, 2025

When audiences worldwide prepared for the final season, Stranger Things Season 5 responded with a sophisticated rollout of teaser posters,...

Latest

Django Scales Operations From A 240 sq ft Room To A 4000 sq ft Integrated Agency

Django Scales Operations From A 240 sq ft Room To A 4000 sq ft Integrated Agency

December 4, 2025
La Pink, Haldi Se Honeymoon Tak, microplastic-free beauty, wedding campaign, skincare rituals, emotional storytelling, Indian couples, natural glow, Nitin Jain, beauty formulations

La Pink Unveils New Wedding Campaign Exploring The Journey From Ceremony To Connection

December 4, 2025
Print Ad Space Sees 3% Growth In Jan–Sep 2025 :TAM AdEx

Print Ad Space Sees 3% Growth In Jan–Sep 2025 :TAM AdEx

December 4, 2025
BCCI & Adidas Roll Out Team India’s T20 World Cup 2026 Jersey

BCCI & adidas Roll Out Team India’s T20 World Cup 2026 Jersey

December 4, 2025
Junglee Games Elevates Co-Founder Kapil Rathee As CEO

Junglee Games Elevates Co-Founder Kapil Rathee As CEO

December 4, 2025
seventy five percent-browsing-happens-online-while-ninety percent-buying-happens-in-store-caratlanes-shaifali-gautam

75% Browsing Happens Online While 90% Buying Happens In-Store: CaratLane’s Shaifali Gautam

December 4, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.