Tonic Worldwide, the Mumbai-based independent digital agency founded by the Asher brothers- Samir and Chetan Asher in 2007, has appointed Viacom18’s Nishant Gopalia as its new Senior Vice President- Media and MarTech.
He will be based out of the agency’s Mumbai office in this role.
Joining Tonic with over 18 years of experience in the digital media landscape, Gopalia has a proven track record of working with both agencies and brands like Tata Communications, Mindshare India, Performics, Disney Star, Wavemaker, Hungama Digital Services, Dentsu Webchutney, etc. where he honed his expertise across a diverse range of sectors, including Entertainment, OTT, FMCG, Banking and D2C categories.
That said, in his most recent role with Viacom18, he led the digital media unit for their sports vertical- managing media campaigns for some of their iconic sports events like FIFA World Cup, IPL, BCCI Cricket tournaments.
Commenting on his new role at Tonic Worldwide, Gopalia said, “I am excited to join the talented team at Tonic Worldwide. The agency is known for its strong association with leading brands, and I am looking forward to driving the media practice alongside exceptional talent and strategic partners. Our goal is to deliver media solutions that not only drive results but also help our clients meet their marketing and business objectives.”
To this, Chetan Asher, Founder and CEO, Tonic Worldwide, added, “We have been in the process of taking steps to strengthen our media practice and build a stack of MarTech tools that can enhance value for brands in an increasingly ROI driven world. Nishant brings in a unique blend of agency-driven expertise and a deep understanding of brand needs, making him the perfect leader to steer our media unit with rigour & vision, to drive breakthrough innovations and growth.”
