Pilgrim, one of India’s fastest-growing beauty and personal care brands, has onboarded Jennifer Winget as the new face of its skincare range.
As per the brand, building on the widespread acclaim of its haircare campaign featuring Rashmika Mandanna, Pilgrim continues its successful ‘multiple celebrity ambassadors’ strategy to amplify its message and connect with a broader audience.
Winget’s versatility and strong connection with audiences nationwide makes her the perfect ambassador for Pilgrim. Known for her captivating role as Maya in ‘Beyhadh,’ she has earned a special place in the hearts of viewers across India. Her youthful energy and Gen Z appeal help Pilgrim connect with a broader audience while staying true to her core values. Winget’s commitment to a natural, radiant look aligns with Pilgrim’s focus on blending high-quality ingredients with innovative skincare technology. Together with Manisha Koirala, this partnership emphasizes Pilgrim’s dedication to combining natural ingredients with cutting-edge science to set a new beauty standard, it stated.
“The Secret Is In The Mix” campaign emphasises that the true effectiveness of beauty products lies in the meticulous combination of ingredients, their precise blending, and the perfect quantities. At the heart of this new campaign is Pilgrim’s expertise in merging high-quality, globally sourced natural ingredients with cutting-edge science. Building on the success of the haircare campaign with Mandanna, the ‘Secret is in the Mix’ campaign now extends this philosophy to skincare, underscoring the importance of thoughtful combinations for achieving optimal results.
The campaign video featuring Winget challenges the herd mentality around beauty trends, showcasing two powerful scenarios. In the first, she leads a growing crowd of girls in a college, chanting the latest viral ingredient, all following her in sync. The scene escalates to a campus assembly, where the Pilgrim mascot, portrayed by Koirala, steps in to highlight that true skincare efficacy comes from the thoughtful combination of ingredients, not just following fads.
In the second scenario, at a wedding, Winget walks in as the crowd, including the bride, follows her chanting ‘Vitamin C’. The Pilgrim mascot intervenes, demonstrating that effective skincare is about carefully blending ingredients, not blindly following trends. Both scenarios reinforce Pilgrim’s philosophy: “The Secret is in the Mix,” emphasising the importance of thoughtful combinations for the best skincare results.
As per the brand, Winget’s journey in the campaign symbolises breaking free from trends and embracing a personalised skincare approach. The campaign highlights Pilgrim’s expertise in blending natural and active ingredients to create products that deliver real, lasting results.
Gagandeep Makker, Co-founder of Pilgrim, said, “We are thrilled to welcome Jennifer to the Pilgrim family. Her association with Pilgrim is not just about promoting products; it’s about inspiring a movement towards mindful beauty choices. Jennifer, a beloved figure in households across India, mirrors our mission of blending nature and science to create effective beauty solutions. Together, we aspire to have Pilgrim products become a staple on vanity tables nationwide.”
Winget shared her excitement, saying, “I am beyond excited to partner with Pilgrim. For me, beauty has never been about just following the latest trends; it’s about finding what truly works for my skin. Pilgrim’s approach of perfectly blending natural and scientific ingredients perfectly matches my own beliefs. This campaign is all about encouraging everyone to pause and think carefully about their beauty choices, rather than just following the crowd and latest viral products. I’m thrilled to be part of this journey to help uncover the real beauty secrets.”
