Being a dedicated partner to TVS Motor since 2020, TBWA\India has now secured the creative mandate for all of the brand’s premium brands including TVS Apache, TVS Ronin, TVS Performance Gears as well as all associated sub-brands and community/brand experience programs.
Set to drive a unified and bold narrative that spans multiple brand categories and connects with diverse motorcycling communities, this consolidation of all of TVS Motor’s premium brands with TBWA\India underscores TVSM’s commitment to innovation in both product development and brand communication.
With its expertise in delivering disruptive and impactful campaigns aligning seamlessly with TVS Motor’s vision of pushing boundaries in performance, innovation, and brand storytelling, the upcoming campaigns will focus on connecting with motorcycling enthusiasts through authentic and performance-driven content that goes beyond technical specifications.
That being said, through this collaboration, TVS Motor is determined to differentiate itself in a crowded market by fusing storytelling with performance-driven content, creating memorable experiences for current and future generations of riders.
Commenting on the mandate win, Govind Pandey, CEO, TBWA\India, said, “We are excited to extend our partnership with TVS Motor as we take on the challenge of consolidating its premium brands into one dynamic narrative. TVSM has a remarkable legacy in lifestyle and performance motorcycling, and this consolidation gives us the opportunity to create campaigns that not only celebrate their racing pedigree but also elevate the lifestyle aspect of their bikes on a global scale.”
“With disruption at the core of our approach, we are eager to push creative boundaries and bring to life a brand experience that is bold, distinctive, and aligned with the aspirations of motorcyclists everywhere,” he added.
Adding to this, Vimal Sumbly, Head Premium Business, TVS Motor, also mentioned, “Our collaboration with TBWA\India has always been grounded in shared values of performance, innovation, and disruption. This consolidation reflects our commitment to the entire premium segment of TVS Motor, which includes lifestyle, sport, and super sport categories alongside our racing heritage. With TBWA\India by our side, we aim to craft a powerful narrative that resonates with both seasoned riders and the next generation of motorcycling enthusiasts globally. This is the next chapter in our shared journey of excellence.”
