CoinDCX has onboarded cricketer Gautam Gambhir as its new brand ambassador. He will be the first face of the ‘Learn Karo.Crypto Karo.’ campaign, an initiative designed to empower Indian investors with essential knowledge before venturing into crypto investments.
As per the Company, India boasts a strong investor community of over 160 million, including more than 5 million traders engaged in equity and other investments, however, many remain hesitant to consider investing in crypto due to lack of understanding of the emerging asset class.
With this new brand campaign, CoinDCX seeks to break down these barriers, enabling more Indians to confidently engage with this dynamic and promising asset. This long-term commitment of educating investors through the brand campaign ‘Learn Karo.Crypto Karo’ will feature ambassadors recognised as experts and coaches in their respective fields, aligning with CoinDCX’s mission to educate.
As per the Company, through its education initiatives, CoinDCX has so far empowered over 4.45 million people, advancing its mission through impactful programs like Unfold, DCX Learn, Namaste Web3, and Community Chapters. Namaste Web3 has evolved into a nationwide movement, extending in-person education beyond metro areas to cities like Ahmedabad, Pune, and Jaipur. CoinDCX’s Community Chapters are active across 20+ cities, fostering crypto awareness and knowledge.
The ‘Learn Karo. Crypto Karo.’ campaign further reinforces this commitment, engaging all aspects of the Web3 ecosystem and building bridges among users, developers, and the broader Web3 community.
Sumit Gupta, Co-founder of CoinDCX, said, “We are thrilled to welcome Gautam Gambhir as our brand ambassador. His iconic career and values resonate with trust, grit, and commitment to learning that defines our brand. Our success is rooted in the trust of our 15 million customers who appreciate a platform focused on transparent, informed investing. Education has always been at our core, and we understand the risks of investing without a solid foundation of knowledge. As crypto adoption grows in India, we’re doubling down on our efforts to empower investors through knowledge first.”
He added, “CoinDCX is now stepping up as the ‘Crypto Coach,’ putting the consumer’s confidence and learning journey at the forefront of our efforts. In seeking a brand ambassador who embodies our philosophy of learning as the path to confidence, Gautam was the ideal choice. Both as a player and a coach, he has championed grit, focus, and hard work as essential for building lasting success.”
Gautam Gambhir said, “Before making any decision, you first need confidence—and confidence comes from knowledge about the subject.. That’s why I’m partnering with CoinDCX in its educational initiative, to help give India the confidence to explore crypto knowledgeably and responsibly. Every investment platform should put learning at its core. My message through this partnership is simple: first learn, and then invest.”
Prashant Verma, Chief Growth and Marketing Officer, added, “Our research shows that while many Indians are intrigued by crypto, their fear of ‘messing up’ ends up getting the better of their fear of ‘missing out’. This perception-based concern is largely due to a lack of understanding of the asset class. To address this crucial gap, we are launching the ‘Learn Karo. Crypto Karo.’ campaign. Our aim is to help investors overcome their hesitations and invest in crypto confidently. As CoinDCX, we will serve as the much needed ‘Crypto Coach,’ breaking down barriers through education and empowering our users with the knowledge they need to make informed, assured decisions.”
