Nokia was once upon a time, a telecom giant, and we all know that. After facing failures, Nokia tried to make a comeback but still, it could not regain its position.
Once again Nokia is all set to launch a smartphone Nokia X5, it’s the second in their smartphone series after Nokia X6. The phone has already been launched in China and is eyeing the Indian market soon. But sadly Nokia’s marketing strategies are failing to create any buzz. Though this smartphone is equipped with all the latest technology and features, is priced under 10000, but we haven’t heard or read about it much. Adapting new technologies is definitely the need of the hour, but does Nokia also need to relook into its marketing strategies. Today, when the world buzzes on social media and every marketing news makes it to these platforms, where is our once upon a dear brand lost? We wish the brand can once again write a success story with proper and effective marketing.
