Brands Surf The Festive Tides Of Onam With Creative Spins On Tradition

Onam, one of the most beloved and widely celebrated festivals among Malayalis, is a vibrant showcase of Kerala’s rich cultural heritage. While deeply rooted in the state of Kerala, the festival extends its joyous spirit to Malayali communities across India and around the world. Spanning nine days, this grand harvest festival is a tribute to the legendary King Mahabali, whose reign is celebrated as a time of prosperity and unity.

Onam, which culminated on September 15 this year, weaves together a rich tapestry of rituals, feasts, and traditional art forms that embody the spirit of abundance, community, and gratitude.

For brands, Onam presents a unique opportunity to engage with consumers on a deeply emotional and cultural level. By creating content that resonates with the festival’s ethos, brands have consistently shown their commitment to respecting regional traditions. Even this year, through vibrant social media posts, engaging videos, and heartfelt campaigns, they tapped into the festive mood of the audience, forging stronger connections and demonstrating their embrace of India’s rich cultural fabric.

This year, brands like Zomato, Cadbury Dairy Milk, Tata Motors, Swiggy, Himalaya, and many others have crafted engaging content in the spirit of Onam, highlighting the festival’s power to bring people together. Similarly, Blinkit collaborated with artist Praful Jain to create an Instagram reel celebrating Onam, while Zepto teamed up with Awkwerrrd by Bhaghya Babu, a Kerala-based illustrator, for an Instagram post.

Each post and video beautifully captured the festive essence, blending tradition with creative storytelling to captivate and resonate with audiences.

Swiggy

 

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Blinkit

 

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Cadbury Dairy Milk

 

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Zomato

 

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Vithoba Healthcare

 

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Eastern

 

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D2H

 

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TATA Motors

 

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Swiggy genie

 

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Saffola

 

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EVEREST

 

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Himalaya

 

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Zepto

 

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bigbasket

 

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Flipkart

 

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Happydent

 

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McDonald’s

 

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GRB Ghee

 

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Kwality Foods

 

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Heritage Foods

 

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APL Apollo

 

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Nutrispray

 

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Vinod Cookware

 

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Bharat Connect

 

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EpicOn

 

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