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A New Era Of Premium Motorcycling Begins As Hero MotoCorp Presents Its First ‘Hero Premia’ Store In New Delhi

MM Desk by MM Desk
August 9, 2024
in What’s Buzzing
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A New Era of Premium Motorcycling Begins as Hero MotoCorp Presents Its First 'Hero Premia' Store in New Delhi

Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp, at the inauguration of Delhi’s first Hero Premia store

The world’s largest manufacturer of motorbikes and scooters, Hero MotoCorp, recently opened its first-ever “Premia” store in New Delhi, and it’s a game-changer. This elegant new store is all about elevating India’s luxury ride scene. Eight of Hero MotoCorp’s best models are available at the Hero Premia store, which is more than just a place to shop; it’s an experience with exclusive areas for Hero, VIDA and Harley-Davidson. This spot is all set to become the go-to for anyone in the area looking for top-notch, premium motorcycles and scooters, bringing a whole new vibe to the busy automotive landscape.

Celebrating The Epic New Launch!

The inauguration ceremony was a great success, with Dr. Pawan Munjal, the Executive Chairman of Hero MotoCorp, taking centre stage to hand over the keys to the first lucky customers of the Mavrick 440, VIDA V1, and Harley-Davidson X440. This occasion was a bold declaration of Hero MotoCorp’s commitment to its clients. By personally delivering these legendary motorcycles, the business demonstrated its dedication to active and satisfied customers. Selling motorcycles wasn’t the only goal; it was also important to establish trusting relationships and maintain its position as the industry leader in high-end motorbike sales.

Wide Range Of Diverse Products

For those who love riding, Hero’s most recent store openings are groundbreaking! With models like the Maverick 440, Harley-Davidson X440, Karizma XMR, Xpulse 200 4V, Xtreme 160R, and VIDA V1, you may explore a world of high-end vehicles. They serve as examples of Hero MotoCorp’s cutting-edge design and superior technology. Still, that’s not all! The brand is offering the most luxurious experience possible with the extensive selection of Hero MotoCorp and Harley-Davidson products and accessories in this new location. The stores are now the new go-to for everything amazing, whether you’re a beginner or an established rider.

Hero MotoCorp

Premia Network Takes Over Big Time!

Hero MotoCorp is on a mission to elevate the customer experience with its rapidly expanding network of Premia stores. With nearly 40 locations spanning 35 cities, they’re not just growing, they’re transforming the customer experience. Each store is a sleek blend of modern architecture and advanced digital tech, crafted to offer a next-level shopping vibe. Hero MotoCorp’s Premia outlets combine luxury and innovation. They’re raising the bar for what consumers expect from their goods and services, and it all comes down to giving more people accessibility to that excellent experience.

Premium Experience Awaits You!

Hero MotoCorp’s Premia stores are all about next-level customer service. Forget about just purchasing a bike; these shops provide a comprehensive experience with elite Premia Sales experts who provide you with individualised guidance and solutions. These experts ensure that every visit is easy and delightful because they are not just highly talented but also extremely knowledgeable about technology. The main objective is to guarantee that you have a memorable, excellent service experience rather than merely a fantastic ride.

Conclusion

Hero MotoCorp’s new Premia store in New Delhi represents a major advancement in the company’s premiumization journey. By combining exceptional customer service with innovative product offerings and an expanding network, Hero MotoCorp has set new standards in the premium motorcycle and scooter market. It’s more than just a shop; it’s an entire ambiance that’s reshaping the luxury motorbike and scooter market. So, if you’re ready to level up your ride game, stop by the Premia store where excellence meets innovation. It’s time to ride in style like never before!

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Every marketer talks about building awareness, few have to build it without talking about the product. India's alcobev industry has spent decades navigating that paradox. Direct product advertising isn't permitted, making surrogate advertising only one part of the marketing equation. The bigger challenge has always been earning something no media budget can buy: consumers who become advocates for the brand. For Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India, that's the category's biggest truth. “Consumers will always be your biggest advertisers,” she said. It's a philosophy born out of necessity. But it has also shaped how alcobev brands think about marketing itself. “The principles of marketing are the same whether it's personal care, beauty or alcobev. What changes is the complexity.” That complexity, according to Dasgupta, isn't just about navigating regulations. It's about understanding consumers, managing a diverse portfolio, and ensuring brands continue to grow despite having fewer traditional marketing levers than almost any other consumer category. India remains one of the world's most tightly regulated alcohol markets, where brands have to navigate different state regulations, on-trade and off-trade ecosystems, and restrictions on advertising products directly. For marketers, that has meant learning an entirely different language of brand building. Marketing hasn't changed, The rulebook has Dasgupta's own career has prepared her for exactly that. Rather than following a straight path, she has moved across FMCG, health and hygiene, beverages and now alcobev, picking up different lessons along the way. “I think the beauty is that I didn't have a linear career path, and I think it was very deliberate and intentional.” Each company, she said, has added a different layer to her understanding of marketing. “Unilever taught me to be extremely consumer-centric and always keep the consumer at the heart. Reckitt taught me commercial discipline, that marketing needs to lead to commercial and business growth. PepsiCo was about how brands stay relevant in culture.” Bringing those experiences together at Pernod Ricard has reinforced one belief. “The principles of marketing remain the same.” The environment, however, certainly doesn't. While referring to India as one of the markets where alcohol advertising is prohibited, she said, “The regulatory landscape is quite complex. That's the piece that one needs to wrap their minds around as you navigate and ensure that you're able to drive business growth.” That complexity extends well beyond regulation. “At a portfolio level, it's important for us to understand what is delivering the present and what will deliver tomorrow,” she said. “Where is growth coming from today, and where will growth come from in the future?” When consumers become the media channel Perhaps the biggest difference between alcobev and traditional consumer goods lies in how brands create awareness. Unlike an FMCG company, Pernod Ricard cannot advertise its alcohol products directly. “So the disadvantage that we have versus CPG is we cannot advertise products,” Dasgupta said. “We are in compliance with the guidelines that exist today.” Instead, the company builds visibility through compliant brand extensions such as packaged drinking water, while investing in passion points like cricket, music and digital platforms. “For us, the brand extension is a compliant business in itself and we can advertise that. We continue to double down on social, digital and influencer marketing for those businesses.” Furthermore, Dasgupta went on to say, “What we rely on is on-premise advocacy. We rely on sampling. We ensure that our liquids are extremely high quality so that when the moment of truth happens, consumers really love the product.” That has also meant new launches take longer to build. “Awareness build-up is much slower because consumers discover the product at the point of sale. That's very different from an FMCG brand.” Which naturally raises another question: if brands can't advertise products, who does the selling? “The consumers will always be your biggest advertisers,” Dasgupta said. “If you walk into an outlet and see someone drinking, it gives you confidence in the brand.” Word of mouth, she believes, becomes one of the category's most powerful marketing channels. “In a category where you can't advertise the product, consumers become your champions.” That consumer-first philosophy also shapes how global brands are adapted for India. For marketers outside the alcobev industry, the constraints may seem daunting. For Dasgupta, they've simply reinforced a timeless lesson. When the product can't do the talking, the brand, and ultimately the consumer, has to.

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