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Disney Consumer Products in India Teams Up With Brands & Retailers For Collections Inspired By Marvel Studios’ ‘Deadpool & Wolverine’

Disney Consumer Products India has collaborated with 25 brands to mark the release of Marvel Studios’ Deadpool & Wolverine. From Coca-Cola and NESTLÉ POLO to Myntra and The Souled Store, many brands join in on the fun to create accessories, food or technologies around the newly released Marvel movie. .

| Published on July 26, 2024

To celebrate the release of Marvel Studios’ ‘Deadpool & Wolverine’, Disney Consumer Products India has collaborated with 25 brands across apparel, accessories, food and beverage, and technology to launch an array of themed merchandise locally. These brands include Adidas, boAt, Coca-Cola, Myntra, NESTLÉ POLO, The Souled Store, Wrogn and more.

For nearly 85 years, the Marvel Cinematic Universe has introduced diverse characters and compelling stories, transforming Marvel Super Heroes into pop-culture icons that are well loved in India.

Deadpool joins the ranks of powerhouses like Iron Man, Captain America and Thor, and his sensational appeal has brands in India diving into the extended Marvel Universe with this latest and highly anticipated movie release.

Here are some of the Marvel Studios’ ‘Deadpool & Wolverine’ inspired merchandise to look out for:

Coca-Cola

Coca-Cola has launched limited-edition Coca-Cola cans and bottles featuring Deadpool & Wolverine, including thirty-two SuperHeroes from across the Marvel Universe. Illustrated with a balance of white, red, and black tones, each can is scannable.

Too Yumm!

Disney Consumer Products in India Teams Up With Brands & Retailers For Collections Inspired By Marvel Studios’ ‘Deadpool & Wolverine’ Coca-ColaToo Yumm! NESTLÉ POLO AXOR Titan boAt Wrogn The Souled Store

Snacking brand Too Yumm! adds an extra kick to its ‘Bhoot Karare and Karare Munchy Masala’ range with the bold personas of the Marvel Super Heroes, highlighting their appeal to the newer generation.

NESTLÉ POLO

Disney Consumer Products in India Teams Up With Brands & Retailers For Collections Inspired By Marvel Studios’ ‘Deadpool & Wolverine’ Coca-ColaToo Yumm! NESTLÉ POLO AXOR Titan boAt Wrogn The Souled Store

NESTLÉ POLO features Deadpool’s quirky persona on three limited-edition packs that fans can scan for a chance to win branded merchandise. The new red and black packaging debuted in India, and it embodies Deadpool’s signature colours.

AXOR

Disney Consumer Products in India Teams Up With Brands & Retailers For Collections Inspired By Marvel Studios’ ‘Deadpool & Wolverine’ Coca-ColaToo Yumm! NESTLÉ POLO AXOR Titan boAt Wrogn The Souled Store

Modern riders can embody their heroic spirit with AXOR’s limited-edition helmets showcasing Deadpool & Wolverine designs.

Titan

Disney Consumer Products in India Teams Up With Brands & Retailers For Collections Inspired By Marvel Studios’ ‘Deadpool & Wolverine’ Coca-ColaToo Yumm! NESTLÉ POLO AXOR Titan boAt Wrogn The Souled Store

Titan joins the buzz with dynamic eyewear and fashion accessories through Titan Eye+ and Fastrack respectively, incorporating the signature colours and elements from Deadpool & Wolverine.

Disney Consumer Products in India Teams Up With Brands & Retailers For Collections Inspired By Marvel Studios’ ‘Deadpool & Wolverine’ Coca-ColaToo Yumm! NESTLÉ POLO AXOR Titan boAt Wrogn The Souled Store

boAt

Disney Consumer Products in India Teams Up With Brands & Retailers For Collections Inspired By Marvel Studios’ ‘Deadpool & Wolverine’ Coca-ColaToo Yumm! NESTLÉ POLO AXOR Titan boAt Wrogn The Souled Store

boAt has curated an audiowear collection themed after Deadpool & Wolverine, blending Marvel’s storytelling with its technology.

Wrogn

Wrogn, endorsed by Virat Kohli, features quotes from the movie and standout designs inspired by Deadpool and Wolverine.

The Souled Store

The Souled Store unveiled a range of t-shirts, backpacks, and high-top sneakers, covering all essentials.

Apart from these brands, adidas, Bonkers Corner, Free Authority, 7‑Eleven, Brand Studio Lifestyle, Myntra, Max Fashion, Pantaloons and WYM all have come up with custom collections that are available in their respective retail stores and online platforms. Reliance has launched an extensive lineup through its sub-brands (Yousta, Azorte and Reliance Trends), offering everything from t-shirts and jackets to denims.

Belkin introduces a portable wireless power bank with seamless charging and a built-in stand (available on Amazon.in from July 27).

Disney Consumer Products in India Teams Up With Brands & Retailers For Collections Inspired By Marvel Studios’ ‘Deadpool & Wolverine’ Coca-ColaToo Yumm! NESTLÉ POLO AXOR Titan boAt Wrogn The Souled Store

Priya Nijhara, Director, Disney Consumer Products, India, said, “Deadpool’s refreshing charisma and irreverent humour has amassed formidable fandom in India, particularly with the Gen Z audience. This reflects Marvel’s enduring relevance today and fuels our excitement as we join forces with exceptional brands to roll out an expansive line of Deadpool & Wolverine themed products in celebration of the movie release.”

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