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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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After Mumbai Police, Mother Dairy Uses ‘Hello Frandss’ Meme On Social Media

Shubham Sachdeva by Shubham Sachdeva
June 15, 2018
in Advertising
A A

The power of social media can be guessed by knowing the fact that it is turning normal people into celebrities and brand ambassadors in a matter of few hours. After the Wink Girl and Dancing Uncle, another Indian seems to be enjoying the popularity on the internet. It is not tough to guess that we are talking about the woman who has her own way of offering things to people and she is almost impossible to ignore right now.

Also Read: After Ruling Social Media, Priya Varrier is Now Promoting 2 Big Brands

At this moment, she is so popular that Mumbai Police couldn’t stop itself to use meme concept based on Hello frandss slogan. Mumbai Police changed chai pi lo to helmet pehen lo and gave a social awareness lessons to Indians in the way they like to learn things.

Hello Fraaands! Helmet pehan lo… to have a Safe-Tea at home! #RoadSafeTEA pic.twitter.com/MoGTYzK8wU

— Mumbai Police (@MumbaiPolice) June 13, 2018

Now, famous dairy products selling brand Mother Dairy has posted an image on social media that once again proves that moment marketing is the best strategy right now. The company posted image that reads Hello ‘Frandss Doodh Pi Lo’ with caption Take a break, have a glass of milk. Doesn’t matter garam hai ya thanda!. You can have a look at the same below:


Facebook users, as expeted were quick to recognise this and they share their views on this in their own ways.

Advertisement on its peak

Amul girl in trouble?

The power of meme marketing

Another example which shows that viral stories and memes are the best way of marketing on social media right now. It is because people relate to these things better then anything and bring more engaging results for the brand.

Also Read: 5 Brands Which Are Using ‘If You Don’t Love Me’ Memes For Creative Advertising

What do you think about such activities that brands are using these days on social media? Do let us know your views on this in the comments section.

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