Being one of the trailblazers in the new media landscape that it is, Collective Artists Network has acquired Anuj Gosalia-led storytelling platform Terribly Tiny Tales in a bid to become India’s leading new media company with its roots in popular culture and expanding its influence in the media industry.
The acquisition of Terribly Tiny Tales marks a significant milestone in Collective Artists Network’s journey to redefine creator-led new media businesses as the company is poised to now resonate even more deeply with diverse audiences in today’s dynamic media landscape.
Established as a text-first flash fiction platform on Facebook, TTT was founded by Gosalia in 2013, recognising the need for organic storytelling and bringing meaningful and relatable content to digital audiences amidst the clutter of internet memes and GIFs.
And over the years, the platform transformed into a versatile content powerhouse with a vibrant community of over five million creators and content lovers spanning across Instagram, YouTube, and other social media platforms. That being said, TTT’s evolution from a micro-fiction platform to a comprehensive content business is marked by its impressive reach and impact.
Similarly, Collective Artists Network, since its inception has transitioned from its talent management roots to becoming a dynamic new media entity with the launch of BigBang.Social last year, a tech platform that connects creators with opportunities for commerce, brand collaboration, upskilling, and community building, the acquisition of Under 25 Universe, a learning-technology company aimed at empowering student culture and providing opportunities within the creator ecosystem, and most recently the Gruhas Collective Consumer Fund which was established in partnership with Nikhil Kamath’s Gruhas to invest in and support young entrepreneurs and start-ups in the consumer sector.
Commenting on the acquisition, Vijay Subramaniam, Founder and CEO, Collective Artists Network, said, “My vision has always been to build scale by creating an ecosystem that supports the best forms of storytelling for creators. The acquisition of Terribly Tiny Tales fits perfectly into our expansion plan to establish Collective Artists Network as the preeminent new media company centred around creators and content. We endeavour to empower the entire creator ecosystem with our network and this acquisition is another step toward achieving that goal.”
To this, Anuj Gosalia, Founder and CEO, Terribly Tiny Tales, added, “Joining forces with Collective Artists Network is a definitive moment for Terribly Tiny Tales. This partnership will enable TTT to leverage Collective’s extensive resources and expertise, allowing us to amplify our reach and impact in the storytelling domain. We are thrilled to be part of this burgeoning force that values creativity, storytelling and innovation as much as we do.”
