BlinkX, the digital stockbroking arm of JM Financial, has announced the launch of two Generative AI led initiatives- BlinkX Gen AI Lab and BlinkX Insights.
While the former is a one-of-its-kind state-of-the-art lab in the stock broking industry, the latter is a GPT equivalent for financial information.
The BlinkX Gen AI Lab, based in Mumbai, currently has a dedicated team of in-house researchers and developers who aim to drive consistent innovations to deliver personalised trading strategies, risk management, portfolio optimization, and faster decision-making capabilities to customers.
The lab has already initiated multiple AI-driven projects focused on Customer Behavioural Models, Real-Time Analysis, Advanced-Data Infrastructure, Automated Customer Engagement, and Marketing.
BlinkX Insights, on the other hand, which is open to everyone now, aims to drive consistent innovation by leveraging a suite of AI-driven technologies to enhance customers’ experiences and operational efficiencies. It serves as a ChatGPT equivalent for stocks, empowering users to make data-driven, AI-led decisions, significantly enhancing their financial strategies.
This model excels in various natural language processing tasks, like identifying entities, generating information from data, and analyzing semantics.
By integrating advanced AI technologies, BlinkX is not only enhancing the customer experience but also setting new standards for operational excellence and security, reaffirming its dedication to delivering superior value and staying ahead of industry trends, paving the way for a smarter and more efficient future in broking.
Commenting on the development, Gagan Singla, MD, BlinkX by JM Financial, said, “We are thrilled to introduce the lab, which will play a crucial role in our strategy to provide exceptional client servicing. The capabilities developed here will allow us to anticipate client needs and deliver tailored solutions that enhance their trading experience. For instance, our Customer-Activity Prediction Model will help us understand and segment clients based on their trading patterns, enabling us to offer precise and timely nudges. This means we can proactively support our clients, offering insights and recommendations that are uniquely suited to their trading behavior.”
To this, Soumya Pattanayak, Associate Director, MarTech, AI and Digital Marketing, BlinkX by JM Financial, added, “The launch of BlinkX Gen AI Lab represents a major advancement in our AI capabilities. One of our standout innovations amongst many, is the Automated Creative Commentary Generation which will deliver personalized, real-time content tailored to each client’s portfolio and relevant market events. This means clients will receive timely updates and insights specific to their investments, helping them make more informed decisions.”
