iCubesWire, a leading ad-tech platform, recently conducted a survey on the impact of political advertisements during the upcoming Delhi elections wherein it found out that 87% of the 1465 Delhi-based respondents shared the belief that political ads did not influence their opinions about any political party in the lead up to Delhi Elections.
Providing valuable insights into voter behavior, the survey also shed light on the effectiveness and reach of large-scale advertising campaigns, with key insights being:
- Limited impact of political ads
87% of the respondents disagreed that political advertisements influenced their opinions about any party.Only 5% of participants believed political ads influenced their opinions, underlining the ineffectiveness of ad campaigns in driving voter sentiment. - BJP leads visibility
The survey revealed that BJP had the highest visibility in terms of advertisements, with 41% of respondents saying they saw BJP’s ads the most. This was significantly higher compared to Congress (35%) and AAP (24%). - Trustworthiness of political ads
The survey also highlighted the trust levels in political advertising, with only 27% of the respondents finding these ads credible, while 22% actively disagreed. While the majority, 52% of participants, chose to remain neutral on their trustworthiness. - Top priority for voters
When asked about the most urgent priorities for the new government, 69% of participants chose reliable electricity and water supply as the top priority. Improving roads and infrastructure came next with 20%, while only 5% selected better air quality as a key concern. - Influencer campaigns reach
88% of respondents said they did not see any influencers promoting political parties during the elections. - Social media dominates reach
88% of participants said social media posts caught their attention the most during the Delhi elections. Posters followed with 10%, while videos made up for just 2%. - Mixed opinions on the current government’s performance
With 49% of respondents not happy with the performance of the existing government, the public opinion was split as 26% expressed they were satisfied.
The survey also showed a crucial change in how voters think, with political ads having little influence on their opinions, highlighting the need for election strategies focussed on building trust and delivering real results.
Since 87% of people said ads don’t affect them, political parties now need to focus on addressing key public issues the report suggests.
Speaking about the survey findings, Sahil Chopra, Founder and CEO, iCubesWire, said, “These findings highlight a huge shift in the people’s mindset. Voters today are far more aware and give more importance to outcomes rather than marketing stories. Ad campaigns, political or otherwise, must evolve to address the real needs of the masses, focusing on transparency and credibility over aggressive promotion.”
