82.5 Communications, part of Ogilvy India, has been entrusted with the creative mandate for one of Bacardi India Private Limited’s brands, following a multi-agency pitch.
Aimed at elevating consumer experience through creative storytelling and engaging brand activations, the collaboration was a result of 82.5 Communications’ showcase of a blend of innovative ideas and effective marketing solutions.
As part of the mandate win, 82.5 Communications will play a key role in upcoming product launches for Bacardi India beyond their current work.
Known for its quick, agile, and out-of-the-box marketing solutions, 82.5 Communications is a full-service creative agency dedicated to supporting the aspirations of Indian companies, entrepreneurs, and global brands alike.
Commenting on the collaboration, Mahesh Kanchan, Marketing Director, Bacardi India and neighbouring countries, said, “This partnership with 82.5 Communications will bring a fresh perspective resonating deeply with Indian consumers. Together, we aim to create moments that matter and drive unforgettable consumer experiences.”
To this, Anuraag Khandelwal, Chief Creative Officer, 82.5 Communications, added, “I’m thrilled to be part of this journey with Bacardi India Private Limited. We’re focused on creating impactful brand stories that redefine category codes and build meaningful connections with consumers.”
Furthermore, Chandana Agarwal, President North and East at 82.5 Communications, also said, “Both Bacardi India Private Limited and 82.5 Communications share a passion for excellence and storytelling. We are confident that together we will create magic and bring a fresh perspective to the market.”
