Digital marketing has become indispensable in promoting a business. New ideas need to be implemented on a regular basis in order to keep audiences engaged and business ideas relevant. In doing so, one needs to continually keep coming up with new and fresh content ideas, irrespective of whichever platform one chooses.
And so, here’s presenting a few ideas and trends that a retail brand can adopt for their next campaign.
1. Customer Involvement
One needs to involve its existing customer base in its marketing. Using word-of-mouth publicity, one can attract new customers, especially for those products that need to be pushed towards them.
This will have your customers working for you, and using their own experiences, the brand’s customer base will expand.
2. Stress on what matters most
When people find a brand’s value relatable, they are bound to use it. For example, the increasing use of sustainable materials in everyday use products has prompted a rise in more-and-more vegan and eco-friendly product products being made and sold.
So, focusing on what matters the most to your brand will definitely help one earn brownie points, thus becoming more relatable.
3. Use Influencer services
The surge in influencer-based marketing clearly shows how important this method has become.
One can leverage the utmost benefit by involving the right influencer. They help attract newer audiences and also nudge the existing customer base.
4. Get uncomfortable in your comfort zone
Sometimes, though risky, trying new marketing platforms and ways to market your brand will reap huge dividends.
Starting with the regular social media marketing and then diversifying into something different like podcasting or vlogging, may feel uncertain, but in the long run, may prove beneficial.
5. Use subject matter expert services
Just like for an appliance brand, using chefs to promote their products proves to be beneficial, A subject matter expert helps build solid and authentic content, which informs and educates the audience.
Using services of people who are professionals raises the quality of content, thereby increasing reach.
6. Make entertaining content
Customers look for instant fulfillment and entertaining content is a sure-shot way of doing this. Using humor almost guarantees recall and conversions plus attracts customers.
Thus, making entertaining content, keeping in mind the current trends and events, is one beneficial way of capturing the audience’s attention.
7. Omnichannel approach
Gone are the days when people approached stores, decided what to shop or take and go home. With technology increasing our convenience and spoiling us for choice, people want experiences and reviews, and for this, marketers are adopting the omnichannel approach- using offline and online experiences.
8. A value-providing mindset
This is the most important concept in any business, which is bound to make your brand flourish.
Whenever a customer derives value from a brand, it tends to become a preferred one. This keeps your existing customer base happy, and also attracts newer customers.
With stiff competition in the market, focusing on providing value to your customer will ensure high recall and sales. It isn’t necessary for every strategy to be used by every marketer. There is no one size fits all. But depending upon the requirements of one’s brand will ensure keeping the brand on top of one’s mind.
