Summer months are back, and if there is any electric appliance in demand right now, it has to be the Air Conditioner that makes summers cooler and liveable.
Finding ways to beat the heat, and an investment in an air conditioner seems to be the best bet. Not only for summers but for the entire year, with recurring hot spells.
ACs are marketed based on their features and offerings. And top AC brands leave no stone unturned in advertising their products to achieve maximum reach and facilitate recall.
Here are seven top AC ad campaigns in recent years.
1. Godrej NXW AC
The ad with a hilarious concept of the head of a family trying to dissuade his family members into buying ACs by explaining dynamics of an AC makes for a delightful watch!
2. Panasonic- AC for healthier homes
This campaign by Panasonic promoted its intelligent air conditioners by making them appealing to its millennial audience. It was a 360-degree marketing campaign that went live across electronic, digital, and social media last year.
The ad from the campaign highlighted features of the ac that encouraged people to live healthier lifestyles inspired using modern technology.
3. Lloyd Grande Heavy Duty ACs-
In a series of adorable ads featuring power couple Deepika Padukone and Ranveer Singh, the makers brought forth relatable premises along with communicating power features and specifications through the ad films.
4. Voltas PureAir ACs
https://www.instagram.com/p/CcfArFGISGt/?utm_source=ig_web_copy_link
Voltas launched its new range of PureAir Acs last year. The communication was designed in a manner that would relate to every person who wishes to experience cool, clean, and pure air- just like from the mountains!
5. Hitachi ACs- Feel It to Believe It
With 5 ad films featuring Rhea Chakraborty, the brand released a campaign that was made keeping in mind the millennial customer’s preferences and needs like silent, fresh, and odor-free air.
Each of these films was made without using dialogues highlighting only the protagonists’ expressions and conveying each message beautifully.
6. General ACs
This ad made against the background of a wedding, drives the point of exceptional cooling, even at 55 degrees and in large-sized rooms.
7. LG DUALCOOL Air
LG Electronics launched a TVC that emphasized on ACs and highlighting its salient features like dual inverter compressors, more savings on electricity bills, etc.
The premise of a child visiting the mall repeatedly to get some cool air in the heat is heartening to watch.
