As the 2024 Lok Sabha elections are in full swing, numerous brands have launched creative campaigns to motivate voters to actively engage in the electoral process. Companies such as Spotify, Swiggy, Oyo, McDonald’s, BluSmart, Manforce, Tinder, and others have encouraged citizens to step out of their homes and fulfill their civic responsibilities.
The Lok Sabha elections kicked off on April 19 and will roll out over seven phases. The big day for counting the votes is set for June 4.
Marketing Mind has compiled a list of a few noteworthy brand films and creatives rolled out by brands this year, grabbing our attention.
Spotify
Spotify used an innovative approach to get users to vote. The audio streaming service platform created playlists to add a soundtrack to the voting process.
The playlists are available on their platform under the title “Play Your Part”. The playlist description reads: “It’s time to play your part, India! Your vote matters! #ChunavKaParvDeshKaGarv.” Spotify also created an Instagram post regarding the same.
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Swiggy
Indian online food ordering and delivery platform, Swiggy shared an important and heartfelt message encouraging the citizens to go and vote. The company released a video asking users to dedicate as much time to selecting their government as they do on choosing their next meal.
do your bit 👆 #LokSabhaElections2024 pic.twitter.com/jusCXzuddH
— Swiggy (@Swiggy) April 19, 2024
Flipkart
E-commerce platform Flipkart took to the social media platform X to motivate the citizens to go out and cast their votes. In its post, the company wrote: “Has your o̶r̶d̶e̶r vote been confirmed?”
Has your o̶r̶d̶e̶r̶ vote been confirmed?#Election2024 #VotingDay pic.twitter.com/y3XqBvSdWy
— Flipkart (@Flipkart) April 26, 2024
Spykar
Denim and casual wear brand, Spykar has launched an integrated campaign #VOTINGISCOOL, dedicated to inspiring and mobilising the nation’s youth to participate in the general elections actively.
Through an ad film, the brand aims to ignite a sense of responsibility and enthusiasm among young and first-time voters, urging them to exercise their democratic rights. Through a dynamic narrative, the film portrays the pivotal moment when two young girls, enamored by a boy at a café, choose to overlook him upon discovering his failure to vote.
The central message conveyed by Spykar is that if you have not voted, “you are not cool”.
Manforce Condoms
Manforce Condoms released a campaign titled “Voting Virgin” to encourage individuals, who have never voted before to go and cast their vote.
The campaign aims to engage more first-time voters in the forthcoming elections. In the ad, two friends can be seen having a light-hearted conversation about their first time casting a vote. While one friend seems enthusiastic about his first time going to vote, the other encourages him about the same. Eventually, one of the friends, accompanied by his girlfriend, embarks on their first voting experience together.
Tinder
Popular dating app, Tinder has introduced a new feature allowing users to display special stickers on their profiles related to voting. These stickers include messages such as “Voting Partner Needed,” “First-Time Voter,” and “I Voted”.
From April 18 until May 15, 2024, Tinder users in India will encounter special informational cards within the app, providing them with valuable tips and information about the voting process. This initiative is a collaboration between Tinder and two organisations, Yuvaa, a youth media organisation in India, and Mark Your Presence, an organisation focused on educating young people about voting.
The campaign is titled ‘Every Single Vote Counts’.
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Rapido
The Bengaluru-based startup, Rapido came up with a campaign during elections in Ghaziabad. To urge people to go and cast their votes, the platform was offering free rides to poll booths. In a social media post on X, they mentioned: “Aapki zimmedari, humaari sawaari.” For a free ride to polling booths, use the coupon VOTENOW.”
Aapki zimmedari, humaari sawaari.
Chalo Ghaziabad vote daalne chalein ☝🏼😄Voting ke liye free ride with @gsveep
Code: VOTENOW#FreeRides #SawaariZimmedaariKi #Ghaziabad— Rapido (@rapidobikeapp) April 24, 2024
BluSmart
BluSmart, an Indian electric vehicle (EV) ride-hailing service and EV charging infrastructure network, rolled out a campaign titled #SmartCitizen for 2024 Lok Sabha elections. The objective of the campaign is to motivate individuals across Delhi, Gurgaon, and Bengaluru to participate in the electoral process.
As part of this initiative, BluSmart is rewarding riders, who vote, with a special badge, aiming to inspire widespread engagement in the voting process.
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McDonald’s
The multinational fast-food chain, McDonald’s has motivated citizens to vote uniquely and creatively. Under their campaign named #MakeYourChoice, the company is offering a free Coke to those who vote. The offer only applies to those who have an inked finger as it stands as proof of having voted.
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MobiKwik
To encourage citizens to vote, Mobikwik shared a short video on their X account, stating “From digital innovation to the future of our nation, all it takes is one tap.”
From Digital Innovation,
to the future of our Nation.All it takes is One tap. #Elections2024 #MobiKwik pic.twitter.com/IjBXsTixV6
— MobiKwik (@MobiKwik) April 26, 2024
EaseMyTrip
The Indian online travel company took to their social media handle and asked travellers to step out and vote. The company wrote in the social media post “Let’s vote and tap into our unexplored localities Wanderlust meets civic duties.”
It’s time to hit the road, fellow travellers! The Lok Sabha elections call us back to our roots. Let’s vote and tap into our unexplored localities.
Wanderlust meets civic duty!#TravelToVote #VoteToTravel #LokSabhaElections2024 pic.twitter.com/90tY90xVXF— EaseMyTrip.com (@EaseMyTrip) April 25, 2024
Oyo
The Indian multinational hospitality chain, Oyo asked users to cast their votes for the Lok Sabha elections 2024. The company emphasised on their social media handle, “Make sure the right government checks in.”
Make sure the right government checks-in!
go out and vote in #LokSabhaElections2024
— OYO (@oyorooms) April 19, 2024
