<em>There is nothing to be ashamed of being alone and doing nothing different on Valentine’s – and 5 Star's advert makes it look like it is completely normal.</em> At a time when brands and advertising agencies are together trying their level best for creating buzz around Valentine's Day by encouraging people to fall in love, India's leading Chocolate brand Cadbury 5 Star has shown a fresh way to look at Valentine's day. <img class="aligncenter size-full wp-image-41234" src="https://www.marketingmind.in/wp-content/uploads/2020/02/5-star.jpg" alt="" width="512" height="222" /> Using humor to engage with the audience, the brand has asked the youth to just do nothing this Valentine’s Day. Seems interesting! right? Well, 5 Star posted an image on their social media channels featuring a guy enjoying his chocolate on the sofa with text reading <strong>"Nah, I'm fine here"</strong> <img class="aligncenter size-large wp-image-41230" src="https://www.marketingmind.in/wp-content/uploads/2020/02/valentines-day-3-01-700x350.jpg" alt="" width="700" height="350" /> The ad fits perfectly for the large section of people who treat Valentine's day just as a normal day doing nothing different than their usual routines. Not only this, 5 Star had a different take on Valentine’s Day as the brand highlighted some interesting valentine stories that went wrong. For this, the brand even associated with India's top comedians who brought to life their “valentines gone wrong” stories. Taking the marketing level to a new level 5 Star wittily shared its message to do nothing on Valentine's Day by smartly placing a similar ad nearby Cadbury Silk's ad that read <strong>"How far will you go?"</strong> <img class="aligncenter size-large wp-image-41350" src="https://www.marketingmind.in/wp-content/uploads/2020/02/vday-700x360.jpeg" alt="" width="700" height="360" /> This is something really innovative and fresh thinking from 5 Star. What are your thoughts on this? Share your views.
