Keen on strengthening its creative offerings to clients, powered by innovation and technology to drive relevance and scale, 4AM Worldwide, a digital-first Integrated Brand Solutions Agency has appointed Sriparna Tikekar as its new Chief Creative Officer.
In her new role, she will be responsible for leading the creative vision for 4AM and will work closely with 4AM Worldwide’s Chief Business Officer- Jonathan Sreekumaran, and Chief Client and Strategy Officer- Siddhartha Sahni and teams on revamping the agency’s creative offering and structure, bolstering its content marketing and creative strategy, curating content services, and building brands of scale.
Prior to joining the digital-first Integrated Brand Solutions Agency as its CCO, Tikekar was working as a Creative Consultant for the last six months as she’d called it a day as Head of Creative and Social at Paytm after a short stint of six months, ended November 2023.
Before that, she was focussed on building ScoopWhoop Media as its Co-founder and Chief Content Officer, before the same was acquired by Good Glamm Group in 2021. She was associated with the company for a period of almost one decade- from July 2013 to November 2022.
Prior to that, she also worked as a Brand Executive at Done By None, Senior Copywriter at Euro RSCG, Copywriter at McCann Worldgroup and Account Executive at Vox Public Relations and Weber Shandwick.
Sharing her views on taking up the new role, Tikekar, Chief Creative Officer, 4AM Worldwide, said, “In any industry, the first-mover advantage, the right time to pivot, and the exact moment of a shift are what keep companies ahead of the curve. At this transformational time in 4AM’s journey, I fit in like the missing piece of the puzzle. I am excited to be a part of this agency’s growth trajectory and look forward to working closely with teams on leveraging the agency’s capabilities of creative, technology, data-driven experience, and design.”
To this, Sreekumaran, Chief Business Officer, 4AM Worldwide, added, “We are on an accelerated path of creative transformation, and we couldn’t have had a better time to bring Sriparna on board. Her grip on pop culture, content consumption patterns, platform-centric content dissemination, and reader psychology is unparalleled. She brings a unique perspective and creative flair that will undoubtedly elevate our creative output. With Sriparna’s deep understanding of content creation for brands and customer engagement, she is uniquely positioned to drive creative excellence. We are excited to welcome her to the team.”
