22Feet has won the social media mandate for Interio by Godrej following a multi-agency pitch. Under the mandate, the agency has taken charge of the brand’s end-to-end social media marketing, including content strategy, campaign ideation and execution, as well as social media planning and buying.
Interio by Godrej has continued its presence in the Indian furniture market with a legacy spanning more than a century. The brand has recently unveiled a refreshed identity featuring a design-led approach and a new visual language centred around a coral theme.
The refreshed positioning has marked Interio by Godrej’s focus on contemporary Indian living across homes and workspaces. As part of the partnership, 22Feet has been tasked with translating this positioning into digital and social media communications through content-led campaigns and social-first storytelling.
The agency has been responsible for developing and executing social media initiatives aimed at strengthening the brand’s engagement with consumers across digital platforms.
Reshu Saraf, Head – Marketing Communications, Interio by Godrej, said, “Furniture is no longer just a functional purchase. It’s deeply tied to how people express their spaces and identities. Social media is where these conversations are shaping up, and it gives us an opportunity to stay part of that evolving journey and participate more meaningfully in how people imagine and experience their spaces. As we sharpen our design-led positioning, we look forward to working with 22feet to create engaging, social-first narratives that resonate with the way India lives and works”
Anvita Arora, Vice President & Head – Mumbai, 22feet, added, “Winning the Interio by Godrej mandate is a proud moment for us at 22feet. The brand’s new vision offers a rich canvas for social-first creativity. We look forward to partnering with the team to drive meaningful engagement and business growth through end-to-end social marketing that truly connects with how India lives and works today.”
