Amul’s Topical ads contribute a lot to its marketing strategies. It was in the late 60s that Amul introduced the famous ‘Butter Girl’ with a massive hoarding in Mumbai.
With the launch, the Amul mascot became instantly famous and a topic of discussion in every household for weeks. Since then, she has been the flag bearer of all marketing campaigns to date.
The mascot has been given many avatars over the years in reference to any recent buzz that goes on around the world. Amul has always made it a point to stay involved and have a take on everything that goes around. From political developments to any sports-related news and even why Elon Musk is trending, Amul’s mascot has been communicating with the audience about anything.
The brand has released thousands of topical ads over the years. But here are the best ads by Amul in 2022.