Packaging must have been invented to protect the product at first. But in today’s competitive world where marketers are trying to do something new and creative every day to make their products stand out among their competitors, packaging designs become much more than just a protection shield.

Packaging today is an essential marketing tool and plays an important role in the branding of a product. It won’t be an exaggeration to say that packaging today is as important as the product itself. When packaging is visually appealing it makes the consumer prefer your product over your competitor’s product.

‘Unboxing’ of a product also is a thing these days. When you buy a new phone or a decent smartwatch from a good brand, you will see that they pay a lot of attention to the packaging designs of the smallest of accessories so that your unboxing experience is worthwhile.

There are many brands around the world that have got it right in terms of packaging and have really come up with unique packaging designs which once seen, cannot be forgotten.

Let’s take a look at these genius packaging designs of 20 Brands

1. ButtCheeks Swimwear

We need to ‘Say No More’! This unique idea of packaging a swimwear box by ButtCheeks Swimwear is just Bang On!

2. Chinese Peaches

Peaches dressed in panties. Kudos to the man who came up with this cute idea! These cutely packaged peaches are sold by a China-based company Fruithunters. Company’s boss, Yao Xiao Yang says, “Pears, peaches, and apricots all look like sexy butts, but many resemble sexy human parts. People in the east have not been direct and open about fruits’ sexy shapes until now, but people in the west are more straightforward. By putting underpants on peaches, we are presenting the undecorated beauty of fruits, telling people that fruit is sexy and that they are gifts endowed upon us by God. That’s how we were inspired to make these.”

3. Just Laid Eggs

This one’s our favorite. Looks like the hen has just laid fresh eggs for you. Right?

4. Trident Gum

Just look at this gorgeous packaging by Trident Gum. Do you also feel that chewing this gum will make your teeth look whiter?

5. Note Earphones

Makes you look forward to a musical journey with these beautifully packaged Note earphones or not?

6. NYC Spaghetti

The skyscraper packaging looks quite appealing, right?

7. Ford Ranger Extreme Matchbox

This is the most attractive-looking matchbox we have ever seen. What do you think?

8. Sugar Cube Puzzle

9. Oven Cupcakes

10. Festina Waterproof Watches

A waterproof watch comes packed in a bag full of water. Could they do it any better? Definitely NO!

Also Read: 8 Creative Billboard Ads Around The World