It’s Diwali 2022! After a long wait of two years, this year’s Diwali is special and a celebration of hope and winning over and appreciating what the past years have left us with.
And brands too, are celebrating this festival of lights with quirky, funny, thoughtful, warm, and relatable posts on social media. Here is a list of some of them spreading festive cheer:
1. Burger King
This year the fast food giant had a variety of contests like their putting up stories of Diwali lights, gifts received from the office, your OOTD, Rangolis, and diyas, along with their BK Housie, for which they would win their swaad ke patakaas. One of the most engaging campaigns this year!
2. Westside Stores
The retail fashion store chain urged everyone to buy handcrafted diyas from their stores, to support their collaboration with the Cancer Patients’ Aid Association.
3. Pizza Hut
This pizza chain too had a fun contest for people where participants had to guess three Bollywood celebrities who were going to throw Diwali bashes, and win free pizzas.
4. Nykaa
With a plethora of giveaways and collaborations with influencers, Nykaa had a wonderful social media campaign with dazzling posts this year.
5. Amul
Always at the forefront of marketing campaigns, Amul this time too had a simple and crisp campaign, wishing all on this festival of lights.
6. Malabar Gold and Diamonds- #TheDiamondHappiness
Simple and meaningful posts with brand ambassadors Tamannaah and Anil Kapoor wishing everyone on this joyous festival.
7. Zomato
A thoughtful post for all the delivery partners out there. The brand urged patrons to offer a glass of water and sweetmeats who worked to make everyone’s Diwali a rocking one, and make their Diwali a happy one too!
8. Swiggy
Right from calling themselves “the kaju katli fanclub” to making a professional deck to prove as to why they deserve to be at your Diwali party, to making a hilarious video on various mithais eaten during Diwali, Swiggy had a quirky Diwali campaign this year.
9. Myntra
In a bid to discourage people from bursting crackers, the brand had some serious Diwali fun by making people dress up like one of them. Right from sutli bombs, to anaars, to pinwheel and rainbow crackers, to sky shots!
10. BIBA
With looks inspired from each day of the festival, the brand made sure of exhibiting their latest collection and making everyone’s Diwali brighter.
