The year 2022 is coming to an end in just a few days now. While we look forward to the year 2023 in hopes that it will bring a lot of positivity with it, we need to take a moment to look back at how eventful this year has been.
There were many brands that delivered some of the best marketing campaigns that caught all our attention. Famous campaign drafted the list of the best campaigns of the year and here are some of the best campaigns from the list.
#1 Timex vs Smartwatch
Timex billboard (in NYC) marketed its watch with a dig at the smartwatch and its many features.
#2 Visit Iceland
Iceland‘s tourism department took a creative way to invite more travelers to the country. They advertised how they have trained the horses to type ‘out of office’ mail so that visitors could enjoy mountains, waterfalls, and fjords without distraction.
#3 London Zoo & Wildlife Preservation
London Zoo put up on display a handbag made of a crocodile instead of the actual crocodile to spread the message of how 80% of Siamese Crocodiles have disappeared.
#4 Monopoly
Games brand Hasbro wanted to educate people on how losing a simple game of Monopoly can help in your child’s character development.
#5 Gucci x Balenciaga
Gucci & Balenciaga collaborated in this iconic campaign and faux vandalized their stores all around making it even more iconic.
#6 Samsung Flip
Galaxy Z Flip 4 series was marketed in the most iconic way when Samsung switched regular seats at a bus stop with seats designed as replicas of the Z Flip 4.
#7 Netflix Advocating Mental Health
Netflix installed 25 benches in parks across the UK to promote healthy conversations around mental health to promote the final season of Afterlife, starring Ricky Gervais.
#8 Adidas & Parley for the Oceans
Ahead of the Australian Open, Adidas and environmental organization ‘Parley for the Oceans’ joined forces to create a recycled-plastic tennis court that floats within Australia’s Great Barrier Reef marine park
#9 LEGO’s MRI Scanner Toy Set
To help children to better understand the process of an MRI and reassure them of its safety, the toy company designed model MRI scanners made of LEGO.
#10 Greenpeace
Greenpeace exhibited a range of decades-old plastic packages of yogurt pots, crisp packets, and detergent bottles that have washed up on the beaches. The exhibit was named ‘vintage web store’ and showed the devastating and lasting effects of plastic on our environment.
