One of India’s leading sweetener brands- Zydus Wellness’ Sugar Free has partnered with leading Bollywood actress Malaika Arora to promote its natural stevia-based alternative to regular sugar- Sugar Free Green.
This partnership comes at a time when the Indian natural and organic food market is experiencing a meteoric rise, driven by a growing consumer awareness of the health benefits associated with natural products.
Known for her fitness regime and mindful eating habits, Arora’s association with the brand is expected to bolster its commitment to promote healthier lifestyle choices without compromising taste as it symbolizes a shared belief in health, wellness, and responsible indulgence.
As part of the same, the brand has also come up with a three-part campaign where the Bollywood actress can be seen inspiring consumers to enjoy sweetness without the guilt.
In her recent Instagram reel, Arora had revealed her love for Yoga and how staying home is her favorite place to be and that she enjoys her tea, coffee and her favorite dessert Tiramisu with Sugar Free Green- a Tabletop Sweetener.
Made with 100% natural stevia, Sugar Free Green provides a natural sweetness, an alternative to regular sugar, making it ideal for those who are Fitness-conscious yet love indulging their sweet cravings.
Commenting on the partnership, Tarun Arora, CEO, Zydus Wellness, said, “Over the years, we have witnessed a significant shift in consumer preferences, with a growing demand for healthier and more sustainable alternatives. As people become more conscious of their well-being, they are realizing the impact of sugar on health. The rise of India’s organic market further reflects this change, as consumers seek more natural options to complement their lifestyles. At Sugar Free, we are proud to have been at the forefront of this transformation, building a distinguished legacy over the past three decades by providing sugar alternatives that are both natural yet delicious.”
To this, Arora added, “I’ve always been I’ve always been meticulous of my food choices, and staying fit is a big part of my life. Sugar Free Green has been my go-to for a long time, as it lets me enjoy all my favorite dishes, without any extra calories. Whether it’s a morning smoothie, a cup of tea, or even a dessert, Sugar Free Green is my secret to a balanced diet. I’m excited to share this journey with everyone and inspire them to make healthier choices without compromising on taste.”
