BC Web Wise has been awarded the social and digital mandate for Zuno General Insurance for the second consecutive year, reaffirming a strong, trust-based partnership that began in 2023. As the brand’s digital agency, BC Web Wise will continue to lead end-to-end digital strategy, creative communication, content innovation, and platform engagement for Zuno, a new-age digital first insurance brand that is redefining how young Indians view insurance.
The association began during a pivotal brand transformation when Edelweiss General Insurance rebranded to Zuno. Tasked with manifesting the new identity, BC Web Wise led the transition with a cohesive digital-first narrative, launching Zuno’s very first digital video commercial and driving the rebranding campaign across platforms. From defining a fresh brand identity to rolling out new-age campaigns, the agency played a key role in shaping Zuno’s digital voice and presence.
In 2023, BC Web Wise also conceptualised and executed Zuno’s flagship campaign, Zuno Driving Quotient, India’s first-of-its-kind driving behaviour challenge that rewarded safe driving via the app. The campaign resonated strongly with digital audiences and marked a significant step into usage-based insurance.
From social storytelling and employee engagement campaigns (including a shortlisted entry at the Abby Awards) to high-frequency content and strategic collaborations with digital creators and pages, the partnership has consistently delivered innovation backed by purpose.
With the renewed mandate, BC Web Wise will continue to drive Zuno’s digital presence through strategic content, campaign innovation, app-led experiences, and real-time storytelling. The focus will remain on staying culturally relevant, digitally agile, and always aligned with Zuno’s brand promise to make insurance feel easy, breezy, and surely for the new generation.
Ketan Mankikar, Head and Vice President – Marketing, Zuno General Insurance, said, “Zuno was born from our conviction that insurance should be easy, friendly and transparent. We are reimagining insurance and BC Web Wise has been a key partner in bringing this conviction to life . They’ve been co-creators of the Zuno identity. From day zero of our rebrand to every campaign that followed, they’ve brought energy, agility, and a strong digital-first mindset. We’re excited to continue this journey together.”
Chaaya Baradhwaaj, Founder and MD, BC Web Wise, added, “Zuno is the kind of brand every digital agency dreams of working with. Bold, experimental, and deeply connected to today’s audience. From strategy to storytelling, we’re proud to have helped shape something truly unique. This renewal strengthens our shared vision for what insurance communication can be.”
