Zouk, one of India’s leading lifestyle brands, has now welcomed National Film Award winner Kriti Sanon as its new Brand Ambassador.
Known for her effortless style and strong connection to modern Indian fashion, Sanon perfectly embodies the brand’s vision of blending tradition with contemporary design as per the brand which has redefined bags by infusing them with Indian craftsmanship, thoughtful design, and modern functionality.
With this collaboration, the brand aims to further strengthen its presence in the bag space, reaching more consumers who appreciate style with functionality.
With over 12 lakh happy customers, Zouk continues to expand its presence both online and offline and has even opened exclusive stores in Mumbai, Pune, Bangalore, Lucknow, and Gurgaon, bringing its unique designs closer to consumers.
Strengthening its commitment to functional and stylish everyday essentials, the brand has also recently launched its women-first luggage line, designed to cater to modern Indian travelers.
Commenting on the partnership, Disha Singh, Founder, Zouk, stated, “Kriti’s confidence and authenticity make her a great fit for Zouk. She represents the modern Indian consumer- someone who values heritage but also embraces contemporary trends. With her on board, we’re excited to introduce Zouk to even more people.”
To this, Pradeep Krishnakumar, Co-Founder, Zouk, added, “Partnering with Kriti Sanon is a big step forward for us. Her influence and love for Indian craftsmanship align perfectly with our vision of creating stylish, functional, and thoughtfully designed handbags.”
Furthermore, expressing her enthusiasm on the partnership,also said, “Zouk’s approach to design instantly resonated with me. Their bags beautifully blend traditional Indian elements with modern aesthetics. I love brands that tell a story, and Zouk does that effortlessly. I’m excited to be part of this journey and represent a brand that truly celebrates contemporary Indian fashion.”
