Zouk has unveiled its newest campaign, A Bagful of You, celebrating the power of individuality and cultural pride. The campaign champions the modern Indian woman, her identity, her story, and her roots.
Fronted by brand ambassador and Bollywood actor Kriti Sanon, A Bagful of You as the face of the movement, is not a one-off advertisement but a long-term platform that will unfold across multiple channels.
Rolling out during IPL 2025 on connected TV and digital spaces like YouTube and Meta’s socials (Instagram and Facebook), it marks Zouk’s debut on India’s biggest cricket stage.
Link to the ad campaign:
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Commenting on the launch, Disha Singh, Founder of Zouk, said, “With ‘A Bagful of You’, we wanted to spotlight something that often gets overlooked – the silent strength, pride, and individuality of the modern Indian woman. She is everywhere. She’s in cities and small towns, boardrooms and classrooms, weaving tradition into ambition every single day. At Zouk, we build cultural continuity into daily life. Our prints are proudly Indian, our materials consciously vegan, and our purpose deeply personal. This campaign is an extension of the message that fashion serves beyond looking good, it honours one’s connection to their identity and culture.”
Kriti Sanon shared her personal connection to the campaign’s message as well, saying, “What spoke to me most about ‘A Bagful of You’ is that instead of selling an image, it’s a reminder of who we already are. What I carry says everything about what I stand for. Whether it’s a mood, a memory, or a moment of pride, it’s all part of me. So, beyond an accessory, it’s an extension of my personality, my roots, and my values. Zouk’s bags, with their beautiful Indian prints and cruelty-free materials, make that connection even stronger. When I carry a Zouk, I carry my culture with me, and I do it with pride.”
