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    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

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Zomato’s Ad Expenses Surge 63% To Rs 634 Crore In Q4FY25

Zomato's ad expenses rose 63% to Rs 634 crore in Q4 FY25. Its combined spending on ads and promotions was Rs 1,972 crore, up 37.7% from Rs 1,432 crore in FY24. However, its consolidated profit fell 77.7% in Q4 FY25 to Rs 39 crore, compared to Rs 175 crore in Q4 FY24.

MM Desk by MM Desk
May 2, 2025
in Advertising
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Zomato's Ad Expenses Surge 63% To Rs 634 Crore In Q4FY25

On May 1, 2025, Eternal (formerly known as Zomato) shared its financial results for the fourth quarter of the 2025 fiscal year. The company’s spending on ads, sales, and promotions increased by 63% in the March quarter of 2025.

Eternal’s combined spending on ads and promotions was Rs 634 crore from January to March FY25, up from Rs 389 crore in the same period last year. In total, Zomato spent Rs 1,972 crore on ads and promotions in FY25, which is a 37.7% increase compared to Rs 1,432 crore in FY24.

However, the combined profit in Q4 FY25 dropped by 77.7% to Rs 39 crore, down from Rs 175 crore in Q4 FY24. Eternal’s profit for FY25 grew to Rs 527 crore, compared to Rs 351 crore in FY24.

Zomato CEO Deepinder Goyal said the slowdown in growth was due to three main reasons: slow customer demand, a temporary shortage of delivery partners because of high demand in quick-commerce, and competition from fast food delivery in quick-commerce.

He also mentioned that the growing competition in food delivery has affected the company’s growth in this area.

On the other hand, Blinkit, the quick-commerce division, saw its revenue rise from Rs 769 crore in Q4 FY24 to Rs 1,709 crore in March FY25. Blinkit’s total revenue for FY25 reached Rs 5,206 crore, a 126% increase compared to last year.

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