Zomato has onboarded Shah Rukh Khan as its new brand ambassador, extending the actor’s presence beyond his recent appearance in the platform’s Fuel Your Hustle campaign. The campaign highlights the persistence and effort behind some of India’s most celebrated success stories.
The partnership will place Shah Rukh Khan at the centre of Zomato’s upcoming marketing rollouts, spanning television, digital, print, and outdoor media. The move aligns with the brand’s positioning around hard work, consistency, and its role in fuelling ambition through food.
Sahibjeet Singh Sawhney, Marketing Head, Zomato, said, “Shah Rukh Khan’s journey, from humble beginnings to global icon, mirrors the grit and persistence we believe in. No shortcuts, just relentless progress. We’re excited to welcome him as our brand ambassador, inspiring millions to keep showing up and fuelling their ambition. His influence transcends generations and borders and is a reminder for India to keep at it.”
Shah Rukh Khan said, “Zomato’s story is one of hustle, innovation and a love for bringing people closer to what they cherish most—great food. It’s a journey that resonates with me deeply, and I am thrilled to be part of a brand that has become a household name across India.”
