To encourage customers to discover the world of LIVE entertainment and experiences via the LIVE tab on the Zomato app, Zomato Live, the experiential and ticketing arm of Zomato, has launched its first campaign featuring Diljit Dosanjh and Rahul Dua, just when the punjabi singer made the streets of Delhi do a legit vibe check on ‘Punjabi Aa Gaye Oye’ with his Dil-luminati India Tour 2024.
Conceptualised by Zomato’s in-house team, the campaign comprises two digital films where the two artists tease the audience with a sneak peek into their performance and urges them to book the full experience via Zomato Live. That being said, the two films are based on the premise of a customer’s accidental discovery of the LIVE tab while using the Zomato app for food ordering and delivery.
In the first film featuring Dosanjh, an ordinary auto ride for a customer takes a starry route when an accidental tap on the Zomato Live tab takes them to the Diljit universe, where the pop sensation teases the user with a verse from his classic hit.
Furthermore, in the second film, a customer scrolls through the Zomato app during his lunch break at work, unexpectedly gets teleported to Dua’s stand-up comic act by accidentally tapping on the Zomato Live tab.
Having said that, the campaign aims to build awareness for the diverse LIVE entertainment experiences that await customers on the Zomato Live platform through a single tap on the Zomato app and hence in both films, the talents set the tone and mood for their signature experience and nudge the users to book the full experience through Zomato Live via LIVE tab.
Additionally, the films also showcase a diverse lineup of upcoming and previously listed experiences and concerts including international & national performances like the Zomato Feeding India Concert featuring Dua Lipa, Diljit Dosanjh’s Dil-Luminati Tour, Bryan Adams’ So Happy It Hurts tour and Arijit Singh.
While the digital-first campaign will have OOH extensions across cities like Mumbai, Delhi, and Bangalore, it will also showcases sought-after experiential IPs like Zomaland by Zomato, etc., as well as compelling community experiences across genres.
Link to the campaign films:
Film featuring Diljit Dosanjh
Film featuring Rahul Dua
