ZEE5, a streaming platform for South Asian content, has partnered with Whale TV, an independent smart TV OS.
With this collaboration, ZEE5 will be available on all Whale TV smart TVs, including brands such as Philips, TCL, and Sharp, across more than 150 countries including India, the Middle East and North Africa, Asia-Pacific, and the United States.
Furthermore, ZEE5 offers a lineup of South Asian content including original shows, franchise hits, and diverse content across 18 languages. Operating in over 190 countries, the platform boasts a rich catalogue that spans movies, TV shows, and lifestyle programming. By partnering with Whale TV, ZEE5 is making its content more accessible to millions of viewers worldwide.
On Whale TV models, consumers get an easy-to-use smart TV experience with advanced AI powered recommendations, making it easier to discover ZEE5’s wide range of titles including Oscar winner ‘RRR’, ‘Sam Bahadur’, ‘Gyaarah Gyaarah’, ‘Hanu-Man’ (Telugu), and more.
Commenting on the development, Manish Kalra, Chief Business Officer, ZEE5, said, “Smart TVs are an increasingly dominant way for people to consume content. This strategic alliance with Whale TV further strengthens our reach, enabling entirely new audiences to discover our curated catalogue of premium Indian content at scale. We are confident that this partnership will accelerate our efforts to bring viewers across the globe seamless access to the best of South Asian content.”
Further, Lucas Huang, VP Content Distribution at Whale TV, said, “With Whale TV we aim to deliver a smart and simple TV experience to consumers, where they can watch their favourite entertainment whether that’s streamed, broadcasted or playing on a connected device. With our global reach it is important that we offer a diverse content selection and we are delighted to add ZEE5 to our platform.”
